Our Blog

Welcome to our blog. Here you’ll find our collection of our ideas, tips and strategies that will help you do better business online. Make sure you keep checking back for the latest updates!

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    Should Businesses Quit Facebook Advertising Over the Cambridge Analytica Scandal?

    In April, it was announced that British firm Cambridge Analytica had harvested information illegally from tens of millions of Facebook users since 2013. Facebook knew about it and did nothing. CEO, and founder of the social media giant, Mark Zuckerberg, released a statement apologizing for the breach of trust, and explained that Facebook was still…

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    What is GDPR and what does it mean for Australian businesses?

    The General Data Protections Regulation (GDPR) is a ruling designed to protect the data of individuals in the European Union. At first, you might not think that this will have any affect on Australian businesses, but in light of the Facebook debacle and other instances of national and international data breaches, you would be wrong.…

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    Google Analytics Attribution Models – What You Should Know

    The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

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    The Convergence of Websites and Apps

    We know that more than half of all web traffic occurs on mobile devices now. With the growth of mobile browsing, comes the rise of native apps. Native apps are applications specifically developed for a particular platform (Android, iOS, Microsoft, etc) and takes advantage of the features of that platform. They usually result in greater…

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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    Creating Great Website Copy

    Enlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…

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