3 Major Elements Every Business Website Should Have
Your business website serves as your online headquarters. As long as you have a domain and host it, it’s the piece of online real estate you are truly in charge of.
Social media platforms come and go, and algorithms often change. If you only invest in social media marketing, your efforts might go to waste with a single algorithm change. Ask all the businesses who focused on Facebook marketing before they changed the reach for Facebook Pages.
Your business website is the one platform that isn’t subject to the whims of other companies–as long as you manage it properly.
In this blog post, we are going to discuss three major elements your business website should have. These elements convince users to continue reading your content and to learn more about your business.
Let’s get started.
A clear message
If you thought we were going to start talking about themes or website speed, you thought wrong. We need to finalize your business message first.
Sum up what your business does for people in a concise sentence or tagline. According to Donald Miller, creator of the Storybrand framework, your brand should tell a clear story.
Don’t be vague or talk about too many things at once. Focus on one thing, and express how it can improve people’s lives.
Perfect Venue is an example of a business website with a clear message. As soon as you land on their homepage, they tell you that they’ll help you find the perfect venue for your next event.
They tell you right away what they do and how you can benefit from it. It’s clear and direct to the point. No excess words needed.
As an added bonus, they have a field underneath the text where you can enter your location. They will then generate a bunch of venue options for you.
Quality content is one of the most overused phrases on the Internet. People encounter it every time they read an article about digital marketing or blogging.
Creating quality content is not enough anymore. Millions of blog posts are published on WordPress alone on a monthly basis. It is more difficult than ever to stand out and to get your content seen.
You need to create 10x content to truly get found. 10x content is content that is ten times better than what is already ranking in search engine results.
Whether one piece of content is better than another is subjective, but there are ways to ensure you create something better. Start by doing research on your competition for your target keywords.
If your competition published a blog post containing ten tips, write a blog post with twenty or fifty tips if you can manage it. Include more data and expand on points they only discussed briefly. Add more infographics, audio or videos.
A fast and responsive design
Statistics say that 60% of the Internet is accessed via mobile while 47% of people expect a web page to load in 2 seconds or less. Combine both numbers, and a picture begins to emerge.
Having a fast website with a responsive design is more important than ever.
It’s vital for your conversion rate. If your website takes too long to load, people will leave before they even see your content.
If they do stay and see that your website is not responsive, it will also affect your conversion rate.
Your website speed can even affect your ranking in search engine results. Due to Google’s Speed Update in mid-2018, the search engine now takes website speed into consideration.
For example, Website A and Website B both contain similar information and have roughly the same word count. The main difference is that Website A is faster than Website B.
Website A will have a higher chance of ranking mobile search engine results. The content quality is still important, but having a faster website gives you a much-needed boost.
You can equip your business website with codes, plugins and other elements, but the three mentioned in the blog post are essential.
A clear message helps you stand out from the competition. You are summarising what you do and how you can help improve user’s lives in a clear, concise manner. You are not bombarding them with confusing information.
Creating 10x content ensures you are providing more value than your competitors. You can choose to be more informative, inspirational or entertaining.
A fast and responsive website design helps both your conversion rate and SEO. Convince users to keep reading your content with an adaptable design that provides information quickly.
Cornerstone Digital is a web development company in Sydney. We’d be glad to help you reach a new pool of potential clients with a user-friendly website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.