Topic: Conversion Optimisation

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    The 3 Second Test for Your Website

    Website success can be determined in the first 3 seconds of a visitors experience. Getting off to a good start is critical and without it, you’ll be left having to work harder to win the visitors hearts (and money). What is the critical thing that your website has to do in the first 3 seconds (besides…

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    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

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    CRO vs SEO – Do They Hurt Each Other?

    Most business owners are aware of search engine optimisation (SEO) and how important it is for most businesses. Not so many are aware of conversion rate optimisation (CRO) and how it impacts SEO. Let’s take a look at when you should focus on SEO, when you should focus on CRO and when you can do…

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    Conversion Optimisation or Website Redesigns – Which is Better?

    What do I mean when I ask which is better – website design or conversion optimisation? Well, when a business owner realises that their website is not giving them the results they expected, one of their first thoughts is that something is wrong with the website. This may be true, the problem however, is that…

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    Web Design – The Importance of Visual Weight and Direction

    We all know that different elements of a website attract our eye and invoke positive or negative responses. Some visual elements of a website encourage us to explore further and others are so distracting that we might leave the website and look elsewhere. From a visual point of view there are two elements in web…

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    Super Charge your Website Conversions

    As a business owner, you know that conversion optimisation is vital to success. There are many strategies to increase conversions, but the problem is knowing which ones to implement. You can of course, try a little of everything and see what works. However it would be so much easier if you had a few techniques,…

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