Topic: Conversion Optimisation

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    3 Tips for Increasing Social Media Engagement

    Social media platforms may come and go, but one thing is clear. Social media marketing is here to stay. According to a recent survey, there are currently 3.5 billion social media users worldwide. The number is expected to grow as more people gain access to the Internet. If the previous survey isn’t enough to convince…

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    The Beginner’s Quick Guide to Google Tag Manager

    Keeping track of your website’s performance is necessary for making more sales and driving traffic. Armed with the right information, you can optimise your content and offerings for maximum success. Tags are often required to track website statistics. These are bits of code that monitor user behaviours, and you need to add them to your…

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    Why Investing in a Custom Website is Worth It

    Investing in a custom website may not seem worth it at first glance. You might be thinking that there are plenty of premade templates available online. Why would you possibly pay extra for something that costs less? However, a custom website could benefit you in several unexpected ways. You might discover that investing once could…

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    Your Guide to Conversational Marketing

    Get your digital marketing strategies in order as 2020 draws nearer. Stay up-to-date on the latest digital marketing trends and identify which ones could be great for your business. Conversational marketing is predicted to be one of the biggest trends in digital marketing. It allows you to connect with consumers on a personal level, increasing…

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    Digital Marketing Trends You Should Know for 2020

    Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

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    3 Conversion Rate Optimisation Hacks You Can Use ASAP

    Driving plenty of traffic to your website doesn’t guarantee increased sales. After potential clients land on your website, you should have a clear path laid out for them. This is where Conversion Rate Optimisation comes in. You implement strategies to ensure at least a certain percentage of users perform a specific action. Whether it’s signing…

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