Topic: Conversion Optimisation

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    How to Create an Ideal About Page for Your Website

    Creating an effective About page can be difficult. It has to serve several purposes. These include convincing potential clients to do business with you, showing your brand mission and vision, and so much more. On top of all that, it has to be short and to the point. So, how exactly do you create an…

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    How to Write and Design an Effective Call-to-Action

    Are you finding it difficult to improve your conversion rate? An ineffective call to action might be the answer to your problem. Do you want to collect more email addresses? Do you want more people to subscribe to your newsletter? Whatever your end goal is, a well-crafted call to action can help you achieve it.…

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    What is a Chatbot (And How it Can Improve User Experience)

    If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…

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    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

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    Google Analytics Attribution Models – What You Should Know

    The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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