Topic: Conversion Optimisation

  • View Post

    Chrome to Signal Insecure Forms

    At the beginning of this year (2017), Google rolled out a new version of its Chrome browser that took it one step closer to a secure internet. The new version of Chrome (version 56 at that time) marked non-https pages that had password or credit card fields as “Not secure”. What they found was that…

    keep reading
  • View Post

    Google Optimize – The Optimisation Tool to Kill Other Optimisation Tools?

    A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…

    keep reading
  • View Post

    Why You Need a Strategy for Your Content Marketing

    There has been a lot of talk in recent years about why content marketing is important. It seems many businesses have embraced this idea and are now producing content on a regular basis. But there is often no overall content marketing strategy. Instead there is a schedule and a few topics to cover and little…

    keep reading
  • View Post

    The Art of Automating Growth via Sales Funnels

    Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

    keep reading
  • View Post

    Selling “Improvement” and How It Hurts You

    Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

    keep reading
  • View Post

    The 3 Second Test for Your Website

    Website success can be determined in the first 3 seconds of a visitors experience. Getting off to a good start is critical and without it, you’ll be left having to work harder to win the visitors hearts (and money). What is the critical thing that your website has to do in the first 3 seconds (besides…

    keep reading

Priceless tools, tips and advice on improving website performance – direct to your inbox.