Topic: Conversion Optimisation

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    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

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    Google Analytics Attribution Models – What You Should Know

    The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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    Creating Great Website Copy

    Enlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…

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    Chrome to Signal Insecure Forms

    At the beginning of this year (2017), Google rolled out a new version of its Chrome browser that took it one step closer to a secure internet. The new version of Chrome (version 56 at that time) marked non-https pages that had password or credit card fields as “Not secure”. What they found was that…

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    Google Optimize – The Optimisation Tool to Kill Other Optimisation Tools?

    A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…

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