Topic: eCommerce

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    Shopify: Your Complete Guide to Starting an eCommerce Store

    Shopify is one of the most popular eCommerce platforms on the Internet. But is it right for you and your business? In this blog post, we’re going to help you answer that and other questions you might have about Shopify. From the pros and cons of Shopify to opening a Shopify store, we’ve got you…

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    Internet of Things Explained!

    All you need to know about the Internet of Things (IoT), what it is, and how it will affect tomorrow’s businesses. What is the Internet of Things (IoT)? If you have spent some time on the internet, chances are you have come across the term ‘Internet of Things’. Internet of Things, or IoT, refers to…

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    Chrome to Signal Insecure Forms

    At the beginning of this year (2017), Google rolled out a new version of its Chrome browser that took it one step closer to a secure internet. The new version of Chrome (version 56 at that time) marked non-https pages that had password or credit card fields as “Not secure”. What they found was that…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    Recovering Abandoned Shopping Carts

    Did you know that abandoned shopping carts are responsible for TRILLIONS of dollars in lost sales from ecommerce sites? That’s a lot of money businesses are losing, simply because customers don’t complete the check-out process, after adding products to their cart. So what can you do to increase sales after a cart has been abandoned?…

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    13 Ways to Avoid Cart Abandonment

    The main complaint of business owners with an ecommerce website is shopping cart abandonment. This is where a customer has visited a website, added products to their cart, but has left before completing the purchase order. Abandoned shopping carts are a huge problem, demonstrated quite clearly by the latest research from the Baymard Institute (September…

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