Topic: eCommerce

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    Recovering Abandoned Shopping Carts

    Did you know that abandoned shopping carts are responsible for TRILLIONS of dollars in lost sales from ecommerce sites? That’s a lot of money businesses are losing, simply because customers don’t complete the check-out process, after adding products to their cart. So what can you do to increase sales after a cart has been abandoned?…

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    13 Ways to Avoid Cart Abandonment

    The main complaint of business owners with an ecommerce website is shopping cart abandonment. This is where a customer has visited a website, added products to their cart, but has left before completing the purchase order. Abandoned shopping carts are a huge problem, demonstrated quite clearly by the latest research from the Baymard Institute (September…

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    10 Tips on Optimising your E-Commerce Website for Mobile Devices

    Recent statistics have shown that 40% of internet users across the world, have bought products or services online. Moreover, that 55% of the time consumers spend on online ecommerce sites is via their mobile devices. This means that if your ecommerce site is not optimised for mobile devices, then you are likely losing out on…

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    mCommerce – 5 Best Practices for Online Success

    If you are thinking of making the move into eCommerce, then you need to give due consideration to a number of important factors that can either make or break your online success. As more and more people use the internet to search for information, products or services, it is only sensible that you maximise your…

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    Online Shop Navigation that Increase Sales

    If your online sales are down, your bounce rates high or your page views are low – what can you do to fix these problems? Well one important aspect of sales completions is navigation. The more user-friendly your navigation, the better your sales conversions. Here are some suggestions to optimise your product categories and promote…

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