Topic: Online Advertising

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    Should Businesses Quit Facebook Advertising Over the Cambridge Analytica Scandal?

    In April, it was announced that British firm Cambridge Analytica had harvested information illegally from tens of millions of Facebook users since 2013. Facebook knew about it and did nothing. CEO, and founder of the social media giant, Mark Zuckerberg, released a statement apologizing for the breach of trust, and explained that Facebook was still…

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    LinkedIn – The Ad Network So Many People Overlook

    LinkedIn has been the quiet achiever of social networks. It doesn’t get the attention that Facebook, Twitter, or Instagram gets but it has been growing steadily whilst Twitter and others have stagnated. According to Social Media News, LinkedIn now ranks 6th in Australia with about 8 million registered users and over 4 million monthly active…

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    Facebook Advertising – What It Offers

    Facebook is the largest social network in the world. It’s helped over a billion people connect to each other, communities and businesses. It’s a great way to see what’s happening with your connections and one of the best ways to kill time, whether it be a few minutes or a few hours. With so many…

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    Digital Year in Review

    At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

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