Topic: Strategy

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    3 Major Elements Every Business Website Should Have

    Your business website serves as your online headquarters. As long as you have a domain and host it, it’s the piece of online real estate you are truly in charge of. Social media platforms come and go, and algorithms often change. If you only invest in social media marketing, your efforts might go to waste…

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    Your Quick Guide to Content Marketing

    Some digital marketing strategies boost your SEO while others build brand awareness. Content marketing does both. Done right, content marketing can lure ideal customers to your website and convince them to do business with you. In fact, 72% of marketers say that content marketing increases a business’s number of leads. In this blog post, we’re…

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    3 Ways to Reduce the Bounce Rate on Your WordPress Website

    If you want to do business online, reducing your bounce rate is critical. The longer users stay on your website, the more chances you have to win them over. Bounce rates affect your conversion rate more than other factors. All the effort you put on your website will go to waste if users leave right…

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    The Business Owner’s Quick Guide to Email Marketing

    With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…

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    Your Quick Guide to Marketing on LinkedIn

    If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. According to LinkedIn, the platform generates more leads for…

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    3 Ways to Promote Your Business Online for Free

    “If you build it, they will come” is no longer applicable when you’re doing business. No matter how incredible your product or service is, people won’t find it unless you market it. You might be thinking that marketing requires time and money. You’re on a tight budget. You don’t have time for every new marketing…

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