Topic: Strategy

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    The Business Owner’s Quick Guide to Email Marketing

    With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…

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    Your Quick Guide to Marketing on LinkedIn

    If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. According to LinkedIn, the platform generates more leads for…

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    3 Ways to Promote Your Business Online for Free

    “If you build it, they will come” is no longer applicable when you’re doing business. No matter how incredible your product or service is, people won’t find it unless you market it. You might be thinking that marketing requires time and money. You’re on a tight budget. You don’t have time for every new marketing…

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    Blogging Isn’t Dead and Your Business Needs It (Even in 2019)

    At the start of every year, we see an influx of articles debating whether blogging is still relevant or not. It’s easy to see why. According to a recent survey, there are currently more than 2 million blogs in existence and over 80 million blog posts are published every month. Other blogs aren’t your only…

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    5 Marketing Trends That Are Coming Back

    In recent times, some old marketing trends we thought would never see the light of day again have made a fresh appearance. These trends originally grew stale as modern digital trends emerged and older ones evolved. Now, they’re popular again in 2018. Examples include direct email, physical marketing, print media, testimonials and silent videos. If…

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    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

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