Topic: Strategy

  • View Post

    5 Marketing Trends That Are Coming Back

    In recent times, some old marketing trends we thought would never see the light of day again have made a fresh appearance. These trends originally grew stale as modern digital trends emerged and older ones evolved. Now, they’re popular again in 2018. Examples include direct email, physical marketing, print media, testimonials and silent videos. If…

    keep reading
  • View Post

    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

    keep reading
  • View Post

    5 Advanced SEO Techniques For Better Ranking In 2018 and Beyond

    In today’s highly competitive business era, the right search engine optimisation techniques play a  vital role in the success of any business. SEO will help establish your website rankings, increase your traffic, and improve conversion rates. Optimising your website for natural search will help drive considerable traffic to your website, and this will increase your…

    keep reading
  • View Post

    How to Increase Your Website’s Domain Authority

    Domain Authority (DA) is an important factor that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to boost your website’s…

    keep reading
  • View Post

    The Convergence of Websites and Apps

    We know that more than half of all web traffic occurs on mobile devices now. With the growth of mobile browsing, comes the rise of native apps. Native apps are applications specifically developed for a particular platform (Android, iOS, Microsoft, etc) and takes advantage of the features of that platform. They usually result in greater…

    keep reading
  • View Post

    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

    keep reading

Priceless tools, tips and advice on improving website performance – direct to your inbox.