Topic: Uncategorized

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    A New Approach to Calls-to-Action

    We all know that call-to-actions are meant to encourage website visitors to take a required action. It is one of the techniques involved in conversion optimisation and it is a win-win situation. The visitor receives something they value and we in turn, have a new customer or subscriber. The problem is that call-to-actions don’t always…

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    Making the Most of Error Pages

    Error pages or 404 errors are the bane of every business owner. Every time you delete a page, change your navigation or someone follows a broken link, a 404 error is generated. From a web development point of view, each time this occurs its best to go into your webmaster tools and tell Google that…

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