Tag: content strategy

  • View Post

    Why You Need a Strategy for Your Content Marketing

    There has been a lot of talk in recent years about why content marketing is important. It seems many businesses have embraced this idea and are now producing content on a regular basis. But there is often no overall content marketing strategy. Instead there is a schedule and a few topics to cover and little…

    keep reading
  • View Post

    Selling “Improvement” and How It Hurts You

    Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

    keep reading
  • View Post

    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

    keep reading
  • View Post SEO wall painting

    SEO – Past, Present and Future

    Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…

    keep reading
  • View Post

    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

    keep reading
  • View Post

    The Content Marketing Buzz

    Content marketing is one of those buzz words in the internet world, that in many instances, is not fully understood or implemented effectively. So just what is it exactly, where does it fit in with SEO and how can it help your bottom line? What is content marketing? This type of marketing involves creating high-quality,…

    keep reading

Priceless tools, tips and advice on improving website performance – direct to your inbox.