Tag: content strategy

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    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

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    SEO – Past, Present and Future

    Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    The Content Marketing Buzz

    Content marketing is one of those buzz words in the internet world, that in many instances, is not fully understood or implemented effectively. So just what is it exactly, where does it fit in with SEO and how can it help your bottom line? What is content marketing? This type of marketing involves creating high-quality,…

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    Content Siloing for Better SEO

    Over the past few years, content siloing has become an increasingly important component of good search engine optimisation (SEO). Basically, this is a technique that organises your website around keyword relevant content and themes. The foundation of this technique is creating a thematic organisation within your website, one that helps search engines decide on the…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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