Tag: conversion optimisation

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    Digital Year in Review

    At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

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    Google Optimize – The Optimisation Tool to Kill Other Optimisation Tools?

    A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…

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    What I Learned From Tony Robbins

    I recently had the privilege of seeing Anthony “Tony” Robbins live at an event in Dallas, Texas. It was an odd match up as the event was about funnel hacking and yet Tony was doing the closing keynote. Given that he doesn’t do very many of these “private” talks and charges thousands for his events,…

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    The Art of Automating Growth via Sales Funnels

    Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

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    The 3 Second Test for Your Website

    Website success can be determined in the first 3 seconds of a visitors experience. Getting off to a good start is critical and without it, you’ll be left having to work harder to win the visitors hearts (and money). What is the critical thing that your website has to do in the first 3 seconds (besides…

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    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

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