Tag: conversion optimisation

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    5 Tips To Optimise Your Landing Page For Better Conversion

    One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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    Digital Year in Review

    At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

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    Google Optimize – The Optimisation Tool to Kill Other Optimisation Tools?

    A few months ago (March 2017), Google officially took their optimisation tool out of their beta program and made it publicly available to everyone. If you don’t know what an optimisation tool is, it’s software that allows you to run optimisation tests (A/B, split, and multivariate) so that you can improve the conversion rates of…

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    What I Learned From Tony Robbins

    I recently had the privilege of seeing Anthony “Tony” Robbins live at an event in Dallas, Texas. It was an odd match up as the event was about funnel hacking and yet Tony was doing the closing keynote. Given that he doesn’t do very many of these “private” talks and charges thousands for his events,…

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    The Art of Automating Growth via Sales Funnels

    Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

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