Tag: copywriting

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    9 Rules for Effective Web Copy

    Having a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…

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    A Great Case Study Makes Love Happen

    Love at First Sight Yes, I confess, I’m what you might call a strategic romantic. I’ve made it my business to study the chemistry of “love at first sight”. A compelling endorsement Don’t get me wrong. Of course I want to get my hands on the client’s wallet. I’m in business aren’t I? But tell…

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