Tag: design

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    The One Thing Every Website Should Have

    The truth is that most visitors that come to your website are not ready to buy from you. So if the only “conversion” goal you have is to get them to request a quote, contact you, or actually make a purchase, then you can expect your conversion rate to be less than 5% (probably closer to…

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    Super Easy Photo Editing

    One of the most frequently used tools I’ve discovered not too long ago is PicMonkey – an online photo editor that I use to resize, crop and change images. Best of all, it’s FREE! Why do I use PicMonkey instead of other tools like Canva? It’s mainly because it’s super easy to use and doesn’t…

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    When and How to Use Sliders

    Carousels, sliders, or rotators are seen throughout the web. They were originally created to serve multiple images or messages within a limited space – the image and message simply changes without the user having to do a thing. It’s like watching a television commercial. However, these carousels, sliders and rotators are going out of favour. Why?…

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    Do You Need a Developer as Well as a Designer?

    Many people think that a web designer and a web developer are the same person, it’s just a case of semantics. The problem is that you couldn’t be further from the truth, as a designer and a developer have completely different focuses when it comes to websites. In simplistic terms, a developer focuses on making…

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    Conversion Optimisation or Website Redesigns – Which is Better?

    What do I mean when I ask which is better – website design or conversion optimisation? Well, when a business owner realises that their website is not giving them the results they expected, one of their first thoughts is that something is wrong with the website. This may be true, the problem however, is that…

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    Web Design – The Importance of Visual Weight and Direction

    We all know that different elements of a website attract our eye and invoke positive or negative responses. Some visual elements of a website encourage us to explore further and others are so distracting that we might leave the website and look elsewhere. From a visual point of view there are two elements in web…

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