Tag: google analytics

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    SEO Experiment: Do Queries and Clicks Influence Rankings

    The subject of this blog might be a little left field, but is something that people in the SEO world have noticed for some time now. This is that queries and clicks can influence your rankings in the search engine results pages (serps). Google doesn’t let us in on their ranking algorithms, however over time…

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    The Truth About Link Building for SEO

    Link building has had a bad rap lately and that is mainly due to websites having bad links, for example websites that have a high percentage of unnatural links or participate in paid link spam. The reason these links are bad is that they are generally created specifically to increase search engine ranking in the…

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    How to Measure Your Website’s Success

    Everyone measures success in their lives differently, but if you have a website, knowing what you should measure and monitor can mean the difference between success and failure. There are some fundamental metrics that you should monitor and know what they mean – ignore these at your peril. The web moves at light speed so the quicker you identify problems…

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    Google Analytics – Addressing the [Not Provided] Issue

    Since October 2011, Google has been encrypting search activity, except those from Google Ads. This means that all keyword referrer data, for close to 100% of searches, is now presented in Google Analytics as “(not provided)”. In other words you cannot access organic keyword data anymore. Encrypting search activity has meant that webmasters can no…

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    Lift Off! 7 Things to Keep in Mind Post Website Launch

    Your website is up and running – but the the leads and conversions are not what you expected. Unfortunately, one of the pitfalls in having a brand new website is the lack of ongoing momentum after the launch. Any good marketer will tell you that just having a great website does not guarantee success. So…

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