Tag: information architecture

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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    Online Shop Navigation that Increase Sales

    If your online sales are down, your bounce rates high or your page views are low – what can you do to fix these problems? Well one important aspect of sales completions is navigation. The more user-friendly your navigation, the better your sales conversions. Here are some suggestions to optimise your product categories and promote…

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    Yes, People Scroll

    In the early days of the internet there was hardly any need to scroll down a webpage. This was because the websites of the 1990’s and early 2000’s were largely designed with just about all relevant content above the ‘fold’ ie. the imaginary line that indicated the bottom of a screen. But all that has…

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    Simplifying Your Website Navigation

    Good website design is important, but so is good information architecture (IA). What’s the difference between these two? Well you can’t have good design without a user-friendly and functional page hierarchy. Throughout the planning, concept and design stages, IA is dynamically intertwined with web design. Your website’s navigation menu must be customised so that it…

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