Tag: marketing

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    What I Learned From Tony Robbins

    I recently had the privilege of seeing Anthony “Tony” Robbins live at an event in Dallas, Texas. It was an odd match up as the event was about funnel hacking and yet Tony was doing the closing keynote. Given that he doesn’t do very many of these “private” talks and charges thousands for his events,…

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    Selling “Improvement” and How It Hurts You

    Do you position your product or service as an improvement offer?  That is, a solution that offers a benefit that is better in some way (i.e. faster, cheaper, etc) in comparison to the existing solutions available? If so, you are likely making it much more difficult for yourself in convincing people to buy from you.…

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    The 3 Second Test for Your Website

    Website success can be determined in the first 3 seconds of a visitors experience. Getting off to a good start is critical and without it, you’ll be left having to work harder to win the visitors hearts (and money). What is the critical thing that your website has to do in the first 3 seconds (besides…

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