Tag: search engine optimisation

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    Digital Year in Review

    At this time of the year, it is always good to reflect on what has happened over the past year and see where the tide will be taking us for the year ahead. In this post, I will talk about the developments that have occurred over the past 12 months and how they have shaped…

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    Boosting your SEO with AMP optimised pages

    Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

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    SEO – Past, Present and Future

    Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…

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    CRO vs SEO – Do They Hurt Each Other?

    Most business owners are aware of search engine optimisation (SEO) and how important it is for most businesses. Not so many are aware of conversion rate optimisation (CRO) and how it impacts SEO. Let’s take a look at when you should focus on SEO, when you should focus on CRO and when you can do…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    SEO Experiment: Do Queries and Clicks Influence Rankings

    The subject of this blog might be a little left field, but is something that people in the SEO world have noticed for some time now. This is that queries and clicks can influence your rankings in the search engine results pages (serps). Google doesn’t let us in on their ranking algorithms, however over time…

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