Tag: seo

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    SEO – Past, Present and Future

    Where has 2016 gone? We’re reviewing the major SEO developments of the past year and how they impacted search rankings. What ranking factors are dominant now? Last but not least, we predict where SEO is going in 2017 and how it will impact you and your business. You’ll want to read on if you want…

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    CRO vs SEO – Do They Hurt Each Other?

    Most business owners are aware of search engine optimisation (SEO) and how important it is for most businesses. Not so many are aware of conversion rate optimisation (CRO) and how it impacts SEO. Let’s take a look at when you should focus on SEO, when you should focus on CRO and when you can do…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    SEO Experiment: Do Queries and Clicks Influence Rankings

    The subject of this blog might be a little left field, but is something that people in the SEO world have noticed for some time now. This is that queries and clicks can influence your rankings in the search engine results pages (serps). Google doesn’t let us in on their ranking algorithms, however over time…

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    Web Hosting – Does it Matter?

    There are now a plethora of web hosting companies and it seems like more are starting up every day. So how can you differentiate between web hosts and select the best type of hosting for your website? Well there are any number of factors you could use to make this decision, but one of the…

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    Google’s Pigeon – Updating Local Search Results

    Google’s Pigeon update, which was rolled out in late July of this year, was meant to provide more relevant and accurate results in the local search engine results pages. You may already be well aware of this if it has effected your search rankings or you may be wondering what we’re talking about. This is reflective…

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