Tag: seo content

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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    Google Analytics – Addressing the [Not Provided] Issue

    Since October 2011, Google has been encrypting search activity, except those from Google Ads. This means that all keyword referrer data, for close to 100% of searches, is now presented in Google Analytics as “(not provided)”. In other words you cannot access organic keyword data anymore. Encrypting search activity has meant that webmasters can no…

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    9 Rules for Effective Web Copy

    Having a well-designed website is critical to an effective marketing strategy – but that isn’t all – you need to populate your website with content. And that is where many businesses get into trouble. Business owners either have no time to write their own content or are extremely unenthusiastic about it. Another problem is search…

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    A Great Case Study Makes Love Happen

    Love at First Sight Yes, I confess, I’m what you might call a strategic romantic. I’ve made it my business to study the chemistry of “love at first sight”. A compelling endorsement Don’t get me wrong. Of course I want to get my hands on the client’s wallet. I’m in business aren’t I? But tell…

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    Writing effective SEO copy

    The major search engines are getting better at ‘reading’ your website and putting your keywords into context with the content on your site. They are responding to how much thought and effort you have put into presenting your idea, product or service to visitors. Effective SEO writing has moved beyond “keyword stuffing”, which essentially was…

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