Tag: seo strategies

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    Boosting your SEO with AMP optimised pages

    Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

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    CRO vs SEO – Do They Hurt Each Other?

    Most business owners are aware of search engine optimisation (SEO) and how important it is for most businesses. Not so many are aware of conversion rate optimisation (CRO) and how it impacts SEO. Let’s take a look at when you should focus on SEO, when you should focus on CRO and when you can do…

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    The Problems with Thin or Duplicate Content on eCommerce Websites

    Many business owners who operate an eCommerce website, utilise product information from the manufacturer’s websites. That’s problem number one. The second problem is that the description of their products is very thin, in many cases just a few sentences. So eCommerce sites have lots of products, sometimes hundreds and thousands, but very little content and…

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    SEO Experiment: Do Queries and Clicks Influence Rankings

    The subject of this blog might be a little left field, but is something that people in the SEO world have noticed for some time now. This is that queries and clicks can influence your rankings in the search engine results pages (serps). Google doesn’t let us in on their ranking algorithms, however over time…

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    The Truth About Link Building for SEO

    Link building has had a bad rap lately and that is mainly due to websites having bad links, for example websites that have a high percentage of unnatural links or participate in paid link spam. The reason these links are bad is that they are generally created specifically to increase search engine ranking in the…

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    An Inside Look Into Our Design Strategy

    As you would have seen by now, our new website for Cornerstone Digital is up and running. You can see the post about our website rebranding here. For this particular article we wanted to focus on a few features of our new site which you may want to consider utilising on your own websites. Content…

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