Tag: usability

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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    Usability: The Key to Great Website Design

    The best website design will always have great usability. Just what is usability? It is essentially the experience you provide an user that visits your website. Did they achieve what they came to do in a fast, efficient and pain-free manner? Was their experience interesting and unique? Great usability ticks all these boxes. With an…

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    Banner Blindness – How to Overcome It

    Before we start I would like you to watch this video, it only lasts for one minute and if you don’t watch it, you will miss the point about how banner blindness impacts you:       This is a classic experiment that has been performed over and over and the result is astounding.  Do…

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    6 Tips to Avoid Overwhelming Visitors

    It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

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    Will a Beautiful Website Increase your ROI?

    When a customer lands on your website you have literally seconds to make a good impression. Will they stay and browse or will they close you down? Just how do you capture people’s attention to make them remain on your website? A good starting point, to answer this question, is to look at what psychology…

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