Tag: UX

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    8 Optimisation Tips for the Mobile Web

    Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

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    Usability: The Key to Great Website Design

    The best website design will always have great usability. Just what is usability? It is essentially the experience you provide an user that visits your website. Did they achieve what they came to do in a fast, efficient and pain-free manner? Was their experience interesting and unique? Great usability ticks all these boxes. With an…

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    Web Trends – 2018 and Beyond

    In my Digital Year in Review, I identified that the major trend underpinning the biggest developments in web was mobile. It drove changes in the way we design, develop, manage and promoted websites throughout 2017. Mobile will continue to influence the year ahead and beyond, but what other technological trends will come of age in…

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    The Art of Automating Growth via Sales Funnels

    Owning a website has become an essential part of “doing business” with many companies relying solely on their online presence for sales and not investing in a physical store. Whether or not you have a physical store or just an online business, you still need to invest in online marketing and search engine optimisation (SEO)…

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    When and How to Use Sliders

    Carousels, sliders, or rotators are seen throughout the web. They were originally created to serve multiple images or messages within a limited space – the image and message simply changes without the user having to do a thing. It’s like watching a television commercial. However, these carousels, sliders and rotators are going out of favour. Why?…

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    Making the Most of Error Pages

    Error pages or 404 errors are the bane of every business owner. Every time you delete a page, change your navigation or someone follows a broken link, a 404 error is generated. From a web development point of view, each time this occurs its best to go into your webmaster tools and tell Google that…

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