Tag: website development

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    Boosting your SEO with AMP optimised pages

    Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

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    Do You Need a Developer as Well as a Designer?

    Many people think that a web designer and a web developer are the same person, it’s just a case of semantics. The problem is that you couldn’t be further from the truth, as a designer and a developer have completely different focuses when it comes to websites. In simplistic terms, a developer focuses on making…

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    Conversion Optimisation or Website Redesigns – Which is Better?

    What do I mean when I ask which is better – website design or conversion optimisation? Well, when a business owner realises that their website is not giving them the results they expected, one of their first thoughts is that something is wrong with the website. This may be true, the problem however, is that…

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    Tips on Selecting a WordPress theme

    One of the great reasons to use WordPress is that there are so many themes available, the problem is that the vast numbers of available themes can also be a huge negative. Why is this? Well, have you ever tried to wade your way through all of the WordPress themes online to decide which one…

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    Making the Most of Error Pages

    Error pages or 404 errors are the bane of every business owner. Every time you delete a page, change your navigation or someone follows a broken link, a 404 error is generated. From a web development point of view, each time this occurs its best to go into your webmaster tools and tell Google that…

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    3 Ways to Annoy Users and Reduce Conversions

    One of the easiest strategies to optimise conversions is to increase usability on your website. There are many ways to do this, from designing a solid navigation system and writing engaging content to using interactive content and having a clearly branded message. A site that is not user friendly, frustrates consumers and in reality, wastes…

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