Conversion Optimisation

There’s nothing more disheartening than a high website bounce rate and disappointing conversion. It takes significant effort to generate a healthy flow of website traffic – failing to convert when your customers are within your grasp will significantly affect your bottom line.

If your website is generating healthy volumes of traffic that doesn’t seem to translate into brochure downloads, email sign-ups or sales – your website isn’t working hard enough to convert your leads. Over the years, we’ve developed conversion optimisation strategies that significantly improve website conversion capabilities and result in tangible commercial outcomes. We’ll help you gain a better understanding of your customers, identify your current conversion barriers and highlight key opportunities for revenue growth. You’ll ultimately be empowered to make sound decisions based on scientific data analysis and strategic thinking.

We’ve earned a reputation as masters in the art of optimising websites for conversion, through years of data analysis, tinkering and measurement. Our learnings have been consolidated and translated into a highly scientific approach that’s been successfully road-tested with countless websites. We can do the same for yours. Talk to us to find out more.

  • ON-PAGE BEHAVIOUR MONITORING

    ON-PAGE BEHAVIOUR MONITORING

    Clarity around how and when your visitors are interacting with your site to identify the conversion hot spots and black holes to your business.

  • HYPOTHESIS DEVELOPMENT

    HYPOTHESIS DEVELOPMENT

    Analysis of current conversion data and the testing and formulation of behavioral theories based on best practice and our own understanding of your customer.

  • A/B AND SPLIT URL TESTING

    A/B AND SPLIT URL TESTING

    Comparison of webpage performance to accurately identify the most effective method in converting customers, so that evidence-based decision making can be made.

  • MONTHLY REPORTING

    MONTHLY REPORTING

    Ongoing tracking and reporting to allow us to continually raise the bar on conversion levels and introduce new ways of converting your customers.

HERE’S HOW WE’LL WORK WITH YOU

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Our Process

  1. Observation

    Implementation of tools that facilitate behavioural analysis

  2. Analysis

    Data collection and analysis to identify weaknesses and opportunities

  3. Formulation

    Recommendation of alternatives that better capture opportunities

  4. Testing

    Split testing, measurement and changes for desired outcome

  5. Iteration

    Results review and introduction of winning conversion formulas

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I have been working with Cornerstone for over 3 years now and it has always been a real pleasure. Cornerstone is very quick on responding to anything I need; they explain everything in detail and always offer 2 or 3 options for what I need. It never crossed my mind working with another supplier since I feel there is a real sense of partnership in place. I feel safe and comfortable dealing with them. Thanks guys!

Recent Work

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Book Your Complimentary Website Health Check

Wondering why your website is under-performing? Looking to capture and convert more visitors?

Avoid costly mistakes and book your complimentary website health check before you make your next move. We’ll dissect and determine the current limitations of your website and propose the practical steps you can take to immediately improve your website’s pulling power. But hurry, this offer is open for a limited time only!

Book Your Health Check!

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