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The Association of Consulting Structural Engineers (ACSE) NSW, founded in 1933, promotes their profession to both the general public and to students at the university level – as a valuable career option.

Members range from sole practitioners to large, multi-discipline organisations with over 1,000 employees; all consulting structural engineers in NSW are eligible for membership. The ACSE provide its members with numerous networking opportunities, bringing together industry leaders and fellow professionals via breakfast meetings, professional development seminars, social events and an Annual educational and professional seminar.

The Problem

With no online presence, the ACSE were in urgent need of a professional website. They approached Cornerstone Digital to design and create a website that would reflect their relevance to both the community and to structural engineers in NSW.

They needed to communicate the benefits of membership to structural engineers and be seen as a valuable asset and central repository for technical documents. The ACSE also required a directory and search facility, so people could locate an ACSE structural engineer on their website and the ability for members to update their details and to apply for membership.

The Problem

The Solution

Cornerstone Digital designed a new website with a flexible CMS allowing staff to easily update all content and documents. A member’s login area was created to give members access to important documents, minutes and members news. A search facility to locate ACSE structural engineers was integrated within the website and a newsletter emarketing system, with a customised design, was created.


Key Results

Members and the general public now have an informative, interesting and a creative website that encourages regular visits by members – because of its wealth of information, and provides the general public with a reliable search facility. A secure member’s login was also integrated into the site.

The design looks professional, with an urban ‘engineered’ feel appropriate for the industry.

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