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How Belaroma got a beautiful, responsive site that truly reflects their passion to deliver the perfect cup of coffee.

Imagine you are a premier coffee roasting company, offering unique coffee blends as well as world class coffee-making equipment, barista training and mentorship to clients. You are passionate about your business, have a meticulous attention to detail and a hunger for perfection.

Let me introduce you to Belaroma – a boutique, Australian coffee roasting company who required their expertise and devotion reflected in their website, so they turned to Cornerstone to update their ailing website.

The Problem

After giving their website a full analysis, Cornerstone identified four issues that needed to be dealt with:

  • An increasing proportion of Belaroma’s visitors access the website using mobile devies (tablets & smartphones). Yet with an unresponsive design, clients have to pinch and stretch to read the web pages – unresponsive websites frustarte viewers and need to be updated.
  • They had Flash animations on their homepage which are not viewable by Apple devices.
  • There was no content management system (CMS), so Belaroma relied on technical people to update their site.
  • Information bloat from having the same information in different areas resulting in a confusing browsing experience.
The Problem

The Solution

Cornerstone completely redesigned their website to provide a modern, engaging and responsive design. Social media networking icons brought the site bang up to date and a user-friendly CMS was implemented, so that Belaroma’s marketing team can now update the site themselves.

Belaroma’s new website provides a clean, easily navigable environment for both PC and mobile users. And the clever graphical designs give the desired look and feel of a professional and successful company, enhancing the brand experience.


Key Results

The results? – A website that now reflects Belaroma’s passion and drive to deliver the perfect cup of coffee. In the months since the launch of their new site, Belaroma have experienced a 10% growth in consumer engagement for a key business section. Their traffic from social networking platforms has increased by over 300%.

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