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Black Mountain

Hand roasted coffee, lovingly hand coded

Black Mountain Coffee is a new Australian company who specialise in sourcing exotic coffee beans from the high plateaus of South America, the Horn of Africa and the East Indies. These aromatic beans are then lovingly hand roasted in Canberra to create a rich, quality blend of coffee which Black Mountain Coffee distribute throughout the ACT.

Their company also provides exceptional customer service, superior barista training, smart branded merchandise and espresso equipment that is optimised to create the finest coffee.

The Problem

Being a new company, Black Mountain Coffee needed an online presence to actively promote both their products and their business services to new clients. Cornerstone Digital realised that the company needed to communicate both the uniqueness of their business and generate new leads.

The problem was that Black Mountain Coffee had presence on one page of the www.belaroma.com.au that just described their coffee, rather than portraying their whole business range to potential clients. In fact the site did not really give clients a true feel for what Black Mountain was actually offering!

And the fact that they were struggling to grow sales, meant that the ACT market was not responding to their one page website with enthusiasm.

The Problem

The Solution

Cornerstone Digital designed and created a great little microsite for Black Mountain Coffee. The site is very simple, but is jam packed with essential information. The website was created around a responsive design, using WordPress as the content management system (CMS), so the client can easily up-date their own content.

The unique look and feel of the site was designed to reflect Black Mountains branding style with simple and concise content, highlighting their products and business services.

Services

Key Results

Black Mountain now have a unique website, designed by Cornerstone Digital, one that their sales staff are proud to show off to their clients. They already have had a steady flow of online traffic and are generating an increasing number of leads. Even in the past few months their online enquiries have grown 90% since the site was launched.

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