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Blame Betty

Blame Betty are a Canadian business who celebrate everything vintage. They stock only the best vintage items, drawn from specialist retro designers. Their exciting range includes vintage clothing for both men and women, oodles of shoes, fabulous accessories and lots of retro homewares. Their clothing range of 1950’s swing dresses both celebrate and flatter women’s curves, making beautiful women feel even more stunningly fabulous.

Influenced by their love and passion for rockabilly fashion, the tattoo culture and vintage pin up girls, the owners of Blame Betty personally select every single one of their vintage items. Their philosophy is to offer only the best, hand-picked items for sale in their store.

The Problem

They wanted to expand their successful Calgary business worldwide, via the internet. So they wanted an online shop to showcase their products with check-out facilities. They also wanted a beautiful website that reflected their passion for all things vintage.

The Problem

The Solution

Cornerstone Digital designed a stunning online store for Blame Betty, one which truly showcased both their philosophy and their fabulous range of vintage products. The new ecommerce site features an easy to use CMS, making it simple to update product lines, images and prices.

Their ecommerce site was custom built in Magneto, allowing their online inventory to sync perfectly with their store inventory and point of sale system. A secure checkout facility with shipping via Canada Post or UPS was integrated into the site.


Key Results

Blame Betty now has a fabulous online store that is edgy and retro inspired. Their branding flows effortlessly through from their physical store to their ecommerce site. They now have a beautiful and fully functional online store to showcase their awesome vintage products.

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