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Great Race

How Great Race got a new, fun website that allowed them to show their personality and stand head and shoulders above the competition.

Great Race are the “Masters of Fun”, they provide fun-filled, high energy events for businesses, social groups and educational organisations.  Great Race are Sydney based but offer events Australia wide and their events are always crazy, creative successes, just ask any of their clients!

The Problem

Great Race’s focus is on fun, adventure and excitement and they needed a new website that accurately reflected that.

While Great Race still liked their old website, it wasn’t responsive and with mobile browsing growing by the day it was important to remedy this and offer a quality visitor experience to both desktop and mobile visitors.  Cornerstone highlighted this issue and Great Race immediately saw the need to make changes.

Great Race also wanted to grow their organic search rankings and maintain a focus on converting site visitors into leads.

 

The Problem

The Solution

Great Race took the opportunity to not only redesign their site but their brand voice as well. Being creative geniuses themselves, they produced their own creative design and brought it to Cornerstone for adjustments to ensure online best practices were employed ant then development.

Cornerstone provided advice around usability and visitor conversion, which was integral in adapting Great Race’s creative ideas into functional ones.  Cornerstone worked hard with Great Race to get the design working well across desktops and all mobile devices.

 

Services

Key Results

Great Race now have a site that reflects their product – fun! With a totally different look to their competitors, they make a statement that customers remember.

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