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Travel Managers

Home based travel management businesses never looked so enticing

Travel Managers offer experienced individuals within the travel industry, the opportunity to run a successful home based business, as a personal travel manager, based in Australia. The company offers the flexibility of a home based business with the addition of training and support, as well as the best commission structure in the industry.

The Problem

Travel Manager’s website was very outdated, did not display correctly on mobile devices, did not maximise the screen space appropriately and had the old style small font sizes that caused viewers difficulty in reading their content.

There was also a problem with generating leads and converting appropriately qualified viewers to enquire about becoming a personal travel manager.

The Problem

The Solution

Cornerstone Digital initially installed tools such as CrazyEgg on their old website to identify how users moved through the pages and where they stopped scrolling – and then taking note of any issues that decreased conversion rates. Conversion optimisation was then performed to test different solutions to rectify these problems.

To give Travel Managers a website that fulfilled all their criteria, Cornerstone Digital designed a brand new responsive website with full information architecture, ensuring that the usability of the site was maximised and making full use of the learnings from the conversion optimisation exercises. A content management system (CMS) was installed and the site was then integrated within Adobe Business Catalyst. Search engine optimisation (SEO) was also implemented to increase traffic to the new site.


Key Results

The new website is now up-to-date and modern, with an easy to use navigation – and both looks and feels much more friendly and inviting to viewers. The site architecture has all the right information in the right places – so that appropriately qualified people are now encouraged to contact Travel Managers.

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