Search Engine Marketing

SEM is a business owner’s dream. No long wait times to see results from Google. No lengthy copy required. It leads customers who are already interested in your product or service to your landing page of choice.

Despite all its benefits, SEM can be hard to learn and manage. It can cost you hundreds of hours and thousands of dollars in learning time and mistakes before you see a return on your investment. Reach out to an expert so you can focus on what you’re best at.

We at Cornerstone Digital, a Sydney digital marketing agency, understand that you have a lot on your plate. Sure, you might want to take care of your pay-per-click campaigns personally, but your valuable time would be better spent elsewhere–cultivating relationships with your existing clients, for example.

Let us handle the search engine marketing strategy for your business. We can craft campaigns that narrow down prospects and ensure you reach your target customers. Our SEM strategies are well-researched, thorough and targeted to get the best value out of your money. Talk to us today about search engine marketing.

  • KEYWORD RESEARCH

    KEYWORD RESEARCH

    Uncovering and identifying a thorough list of keywords used by your customers to find your products and services.

  • CAMPAIGN SETUP

    CAMPAIGN SETUP

    Organising your keywords and ads into groups that are geo-targeted and displaying when your customers are searching.

  • MONTHLY REPORTING

    MONTHLY REPORTING

    A monthly report that tells you which keywords are most effective and which ads to allocate your budget to.

  • CAMPAIGN OPTIMISATION

    CAMPAIGN OPTIMISATION

    Evaluate existing SEM strategies and tactics and fine-tune them based on the monthly report to get the most out of your digital marketing budget.

HERE’S HOW WE’LL WORK WITH YOU

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Our Process

  1. Keyword Research

    Identification of the most effective keywords for targeting.

  2. Campaign Creation

    Organisation and scheduling of ads into location-targeted campaigns.

  3. Reporting

    Monitoring and tracking of results to show progress and identify further opportunities.

  4. Refinement Review

    Regular updating of ad campaign(s) for higher conversions.

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Recent Work

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