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5 Ways to Improve Your Checkout Conversion Rate 5 Ways to Improve Your Checkout Conversion Rate

5 Ways to Improve Your Checkout Conversion Rate

Checkout conversion rate is one of the best ways to measure your online business’s performance. It literally lets you know how much customers are paying for their purchases when they reach the last stage of the shopping process. 

But all too often, businesses don’t realize how easy it is to increase their checkout conversion rate, which means they don’t reap the financial benefits of an increased number of completed purchases. 

In this post, we’ll take a look at five key ways to improve your checkout conversion rate.

Remove unnecessary fields from your forms.

When a visitor comes to your online store, there’s a form they have to fill in before placing an order. The checkout form is where you must ask the customer for their personal information and payment method details. You will want these details (and more) so that you can process and fulfill the order.

However, it’s important to keep the checkout form short and easy so customers don’t get frustrated before completing their order.

Your checkout form needs to be as simple as possible. Not only does this lead to more conversions, it also provides a better user experience for your customers.

Keep in mind that these forms should only gather the necessary information to complete the user’s order. You can get more user-related information in other ways like reviews, customer surveys, etc.

Make guest checkout an option.

Guest checkout is a method of accepting orders without registering and logging in to your store. This is for people who don’t have an account on your site yet would like to buy something from you. It’s  one of the most effective ways to reduce shopping cart abandonment.

Provide a user-controlled option for people to register their details. This will increase the likelihood of future sales and make customers feel like you care about their preferences.

Reassure users that your checkout process is secure.

Reassuring your users that your website is secure is important. There’s nothing worse than shopping online and having doubts about whether or not someone will be stealing their information or money. You want to make it clear that you are a safe website to use.

Don’t let anything stand in their way: make sure you’ve put a SSL certificate on your site and reassure them that you’re the real deal. 

Your store should show up as secure and trustworthy. Otherwise, users will close the tab or window before they even get to know you. Know what to do to persuade a customer that you’re safe.

Send shopping cart recovery emails.

Shopping cart recovery refers to a process that recovers completed yet abandoned shopping carts. When done effectively, the strategy can help boost conversion rates and increase your revenue.

When customers add items to their shopping cart, but then leave your site without checking out, you can use a plugin to create an automated email campaign to get them back. Not only will this improve your overall conversion rate and sales, but it also helps increase customer loyalty and trust.

Abandoned Cart Recovery for WooCommerce is one such plugin. It automatically tags a cart as abandoned after a specific period and starts sending recovery emails or Facebook messages. As a result, users will remember about the purchase they might’ve wanted to make.

Set up a retargeting campaign.

Have you ever received great marketing communication from a brand and then seen an ad for that brand on Facebook weeks or months later? That’s retargeting at work. You see the ad again, because they know you’re interested in what they have to offer.

A retargeting campaign, also known as remarketing, involves reaching your potential customers when they are searching for similar products on the Internet. 

Whenever users access a website, the servers of that site save their computer’s connection information for use in future visits. This helps them keep track of their account and purchasing habits.

Using this information, you can target people who visited your site or a specific product page on your site. These are users who didn’t engage with you or convert at the time but would maybe want to later.


Many online retailers have some variation of the same problem: a very low conversion rate during the checkout process. This ends up having a dramatic effect on profits and overall ROI.

The good news is that it doesn’t have to be this way. There are a number key areas that you should focus on and by addressing them will improve your checkout process, your overall conversion rate, and profitability.

How to Successfully Relaunch Your Website


You’ve got a great product, and people love what you do. But what if you’re not getting the results you need?

If that’s the case, it’s likely time for you to relaunch your website. A relaunch is when you take an existing website and update it with new content, a new design, and other changes you need to make to bring traffic back to your website.

In this article, we’ll discuss the various points you need to keep in mind to successfully relaunch your website.

Let’s get started.


When you relaunch your website, be it in an attempt to attract more web traffic or to generate more leads, you don’t want to reinvent the wheel. You don’t have time to start from scratch.

Take a look at your website and identify your main calls-to-action. Do you want visitors to register for your newsletter? Do you want them to give you their email address?

Once you’ve identified your main calls-to-action, it’s time to ensure they stand out from the rest of the content on your webpages.

For example, you may want users to send you inquiries through your contact page after they look at your service page.

If that’s the case, you can add a button that says “Talk to us today” or something similar above the fold. The button needs to be in an eye-catching colour that doesn’t clash with your website’s overall design but attracts attention nonetheless.


Page speed is a web performance metric used to measure how quickly a website responds to commands input by the user.

When a page takes time to load, people start leaving the page in search of something faster. If they leave your website without even interacting with your content, you’ll lose the opportunity to convert them from first-time visitors into loyal customers.

That’s one of the most important reasons why businesses have started working on increasing their page speed.

Google also considers page speed a major ranking factor. The search engine measures the speed of your website using its own Page Speed Insights tool. If a web page is too slow, it’s more likely to have a negative impact on the website’s rankings in mobile and desktop search results.

In a nutshell, improving your website could have a significant impact on your keyword rankings as well as your conversion rate.


Redirects are a powerful tool that allow us to control the movement of traffic from one page on our site to another. If you have recently changed your CMS system or have even moved your site to a new domain, then you’ll likely have pages that don’t exist anymore.

If you don’t set up redirects, then you’re converting potential traffic into frustrated visitors who are going to leave your site very quickly—or in worst case scenarios—think of your company negatively because they can’t reach the information they’re looking for.

Failing to set up redirects could also have a significant impact on your keyword rankings.

Link equity is a term that indicates the value of incoming links to your website. If a web page has many pages and posts linking to it, that site has a large amount of link equity. A web page can pass on link equity by linking to another web page.

It would be a shame if a web page loses its link equity and drops in keyword rankings simply because its URL changed. By setting up redirects from old URLs to new URLs, you’re ensuring that none of your web pages lose their link equity.

You can easily set up 301 redirects without coding knowledge by installing a WordPress plugin called Redirection.


People access the internet using a wide range of devices and browsers nowadays. You can’t just ignore their needs if you are serious about doing business online.

We want our websites to be accessible on the most popular browsers and devices. However, testing is a tedious process that often takes a lot of time.

How do you know if your website looks fine on different browsers and devices? One of the biggest challenges is making sure your website looks good across all the different browsers, devices, screen sizes and resolutions.

You can use tools like Browserstack. It’s a service that allows you to test different versions of browsers using one computer. You can use it for free for the first 30 minutes, and it gives you the ability to test your website on different browsers. It even generates screenshots of what your website will look like.


Updating and revamping your content can make all the difference when relaunching your website.

Before you launch your site, check the functionality of your content. This means making sure that all links work, that embedded media works, and that images are the correct size and readability is maintained.

You want your website to be seen as an excellent resource for your industry. For example, you wrote content related to your niche years ago, but it’s not bringing in the same traffic and leads that it used to. The reason is, you need to refresh old content by updating and adding more value.


Why do you need to relaunch your website? Sometimes, you don’t even realize that there’s a problem. Other times, you know a relaunch is needed but don’t know when to begin the process.

For some people, it’s as simple as realizing that their website is just not performing the way they want anymore. Others notice that the design is out of date, or that it’s impossible for visitors to navigate.

Whatever the reason, there are several things you need to keep in mind before relaunching your website.

If you would like more information about optimising your checkout process – give us a call on 02 82110668, email us on [email protected] or complete our online enquiry form.

Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.

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