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6 Content Marketing Tools You Need 6 Content Marketing Tools You Need

6 Content Marketing Tools You Need

You need the right content marketing tools to make the entire process more efficient.

Content marketing is composed of several steps that include research, promoting the content you’ve published, and more. Each step requires a different set of skills and a different tool that could speed up the content creation process.

In this blog post, we’re going to discuss 6 content marketing tools you need. These tools are either free or inexpensive.

Let’s get started.


Evernote is mostly known as a note-taking app, and you can install it on your mobile phone and computer. Every time you make changes to an Evernote file on a device, it will sync with all the other devices.

It can help with several steps of the content creation process.

While doing research, you can use Evernote to save and keep track of all your various resources. The app has a handy web clipper function that lets you save articles, PDF files, and screenshots. You can even organise your materials into different “notebooks”.

For example, you might find a relevant article during your lunch break. You can save it using Evernote on your phone, and access it at a later time using your laptop.

You can also use Evernote to create checklists, ensuring you don’t forget a single task while creating content. You could create a checklist where you breakdown each step of your content creation process and refer to the said checklist whenever you write a new blog post.


If more than one person is in charge of creating content for your business, Trello could be incredibly valuable. It’s a project management tool that lets you create boards accessible to several team members. You could then create lists in each board and create cards you could move between lists.

Let’s say you have a Content Creation Board. You could create a separate list for each step of the content creation process in your board like Research, Graphic Design, Writing, Editing, Promotion, etc.

You create a card for a blog post entitled “11 Productivity Tips You’ve Never Heard of Before”. Since you’re still writing the post, the card is still under the Writing list. Once you’re done, you move it over to the Editing list. This way, everyone on your team can see the progress of each blog post you’re working on.

You can also leave comments in the cards, updating people whenever a task is done or when you need their help.

If you’re unsure how to start using Trello, you can go to their website and look through their available templates. They have a Marketing section with templates for scheduling blog content, launching inbound marketing campaigns, and more.


Create visual content for your blog often requires an eye for design and a working knowledge of photo editing software like Photoshop or Illustrator.

If you lack both, Canva could come in handy. It’s a graphic design platform that lets you easily create graphics for various purposes.

Whether you want to create graphics for social media or a Facebook page cover, you’ll have plenty of templates to choose from. Once you’ve selected a template, you can easily start editing your graphic using Canva’s simple drag-and-drop editor.

Unless you’re using stock photos or premium elements, you can download your graphics for free without a watermark.

Needless to say, Canva helps turn stock photos into unique images that fully represent your brand.


Keyword research is the act of using strategies to determine which keywords potential customers use to find your business. It’s necessary for the content creation process so that you can include the right keywords in whatever you’re creating.

Before we proceed, let’s define a few terms.

Keyword Search Volume refers to the number of time users search for a keyword during a specific period.

Keyword Difficulty is a scoring system used to signify how difficult it would be to rank for a keyword.

Usually, the higher the search volume, the more difficult it is to rank for a keyword.

SEMRush is one tool that can make the keyword research process more efficient. It tells you the search volume and difficulty of the keywords you’d like to target and gives you numerous keyword ideas.

Using the Keyword Manager feature, you can also easily organise the keywords you find. The feature lets you create “lists”, ensuring all related keywords are classified together. For example, you can create lists for each blog category and topics you’d like to write about in the future.

Google Docs

Google Docs is an excellent tool for content creation, especially if several people are part of your digital marketing team. It functions like Microsoft Word, but it’s supercharged with several handy features.

For example, if you were writing a blog post on Microsoft Word, you would need to send your file as an email attachment or upload it on Dropbox every time someone else has to review it. You would then have to repeat this process whenever you update the said file.

Google Docs makes the entire process more efficient. Every time you update a Google Docs file, other users who have access to it will automatically see these updates. You can also track which users made changes to your files and when these changes were made.

Aside from that, you can add a comment whenever something needs to be revised. Other users can also reply to your comments in the Google Doc file, letting you know if revisions have been made.


Working on a single piece of content for hours on end could take a toll on you. You start missing typos and grammatical errors.

This is where Grammarly comes in.

Grammarly is a writing tool that checks your writing for grammatical errors and spelling mistakes. It also checks if your writing is clear and concise, highlighting unclear sentences and complicated turns of phrase.

You could easily create a count, and you could opt to pay for a premium account that comes with more comprehensive features.

Using Grammarly is quite easy. Once you’ve logged in, create a new document. You can then enter your blog post’s title, copy what you’ve written and paste it into Grammarly’s editor. The tool will then highlight errors you might’ve missed.


Content requires takes up a lot of time and resources. You need to make the most out of the tools at your disposal to make the process more efficient, letting you create better content faster.

Need help with your digital marketing strategy? Cornerstone Digital is a digital marketing agency in Sydney. We would be glad to create a five-star strategy for you. Call us on (02) 8211 0668 or email us at [email protected].

Darlyn Herradura

A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.

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