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Checkout conversion rate is one of the best ways to measure your online business’s performance. It literally lets you know how much customers are paying for their purchases when they reach the last stage of the shopping process.  But all too often, businesses don’t realize how easy it is to increase their checkout conversion rate,…

You’ve got a great product, and people love what you do. But what if you’re not getting the results you need?  If that’s the case, it’s likely time for you to relaunch your website. A relaunch is when you take an existing website and update it with new content, a new design, and other changes…

Are you tracking your keyword rankings? If not, then you should be. Rankings are important, because they allow you to measure the progress of your SEO campaign. Besides that, knowing where you rank for keywords can also give you valuable insights for your next set of keyword investments. What is keyword tracking? Keyword tracking is…

Homepages are often the first thing people see when they visit a website, so it’s important to get them right. They’re most likely the first point of contact for most users, but we find that sometimes they aren’t performing well in searches. Poor SEO is often due to bad optimisation or a poor user experience…

Landing pages are the first step in the sales funnel, regardless of whether you’re trying to sell a product or service. The goal of a landing page is to generate leads and convert them into customers.  Many companies have failed at creating landing pages that don’t convert properly. Here’s how to design a landing page…

You’ve set up your SEO campaign. You know what search queries you want to target, as well as your business goals. You’ve started implementing SEO tactics in your day-to-day marketing activities. You’ve got content ready to go, and have even started promoting it.  But how are you actually doing? Are you hitting your KPI’s? Is…