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Most search optimization experts can agree any online business needs to have a strong SEO campaign in place. One of the most important components of an effective SEO campaign is ensuring your content is search engine friendly. Search engines can determine if content is optimized or relevant for the intent of the search queries by…

When we visit a website, our connection with the server may be vulnerable to interception or tampering. When that happens, your data becomes compromised too. It’s all too common for an attacker to pose as a trustworthy party and trick you into giving up sensitive information like your username and password, your credit card number,…

One of the most effective ways of getting your content in front of your target audience is content marketing. But what is it? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer…

Brand monitoring isn’t optional for any brand that wants to be successful. Regardless of whether you’re in the first few months of operation or you’ve been around for years, monitoring what your customers are saying about your brand online can help you craft a better user experience that will keep them coming back. To get…

As your online headquarters, your website often serves one function–to turn first-time visitors into actual customers. To serve this function, it needs several features that help convince users to purchase something, sign up for a newsletter, etc. You might think these “necessary” features may differ depending on your niche and target audience. However, we believe…

Conversion rate optimisation or CRO is an incredible way to turn website visitors into paying clients. With CRO, you’re plotting a website’s visitors journey in advance. You ensure they see the content and pages you wish them to see, giving you more chances to convince them to do business with you. In this blog post,…