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As your online headquarters, your website often serves one function–to turn first-time visitors into actual customers. To serve this function, it needs several features that help convince users to purchase something, sign up for a newsletter, etc. You might think these “necessary” features may differ depending on your niche and target audience. However, we believe…

Conversion rate optimisation or CRO is an incredible way to turn website visitors into paying clients. With CRO, you’re plotting a website’s visitors journey in advance. You ensure they see the content and pages you wish them to see, giving you more chances to convince them to do business with you. In this blog post,…

In recent times, some old marketing trends we thought would never see the light of day again have made a fresh appearance. These trends originally grew stale as modern digital trends emerged and older ones evolved. Now, they’re popular again in 2018. Examples include direct email, physical marketing, print media, testimonials and silent videos. If…

Ecommerce is predicted to grow more in the coming years as more and more people switch from in-person to online shopping. According to Statista, worldwide online sales are expected to account for 22% of all retail sales by 2023. As a result, competitors in your niche are most likely trying to reach potential customers online…

When people hear of SEO, keywords are the first thing they think of. Backlinks often fall by the wayside which shouldn’t be the case. According to Andrew Lipattsev, Google’s Partner Development Manager, backlinks are just as important. Google considers them a major factor when determining search engine rankings. This means targeting the right keywords is…

If you’d like to improve your conversion rate, you need to write product descriptions that attract both users and search engines. Depending on a host of factors like age and location, people may use different keywords to look for things online. You need to know what these keywords are, so that you can lead your…