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A fast mobile website is more important than ever for better search engine rankings. In mid-2018, Google rolled out its Speed Update. This update made page speed a major ranking factor in mobile search results. Even if your page has excellent content, your search engine rankings could still suffer if you have a slow mobile…

If you do business online, staying on top of the Google June 2019 Core Update is vital. It could mean the difference between potential clients finding your or your competitors. On June 2, 2019, Google announced through their Twitter account that they were releasing a new algorithm update. This came as a surprise to most…

Creating an effective About page can be difficult. It has to serve several purposes. These include convincing potential clients to do business with you, showing your brand mission and vision, and so much more. On top of all that, it has to be short and to the point. So, how exactly do you create an…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

Are you finding it difficult to improve your conversion rate? An ineffective call to action might be the answer to your problem. Do you want to collect more email addresses? Do you want more people to subscribe to your newsletter? Whatever your end goal is, a well-crafted call to action can help you achieve it.…

If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…