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To get the best results from your Search Engine Optimisation (SEO) efforts, you need to pay attention to several ranking factors. These factors all help search engines achieve their main goal–to provide the best information to users as quickly and smoothly as possible. You can think of SEO as a wheel. It’s composed of several…

If you do even a bit of digital marketing, you’ve most likely heard that content is king at one point or another. Content can come in many forms, but blog posts currently remain the most popular option. Not everyone has the tools to create infographics, take beautiful photos, or record videos. However, most of us…

Like an essay, your website needs to be divided into different sections to make it easier to understand. This is where your website structure comes in. It’s how your webpages are organised, breaking down your webpages into several categories and sub-categories. In this blog post, we’re going to discuss website structure. If you’re planning to…

Ecommerce SEO might feel like an uphill struggle at times. You need to work on your site to keep up with competitors continually, and you also need to stay on top of Google’s many updates. It can be hard to determine what to focus on to get the best results. We’ve created a 3-point checklist…

Search engines want to provide users with accurate information as quickly and smoothly as possible. It should come as no surprise that then Google will soon make Core Web Vitals, metrics that focus on user experience, a major ranking factor in search engine results. In this blog post, we’re going to discuss what Core Web…

According to a recent survey, 50.6% of all Internet traffic comes from mobile phones, surpassing traffic from laptops and tablets. The number is expected to grow in the coming years as more people gain access to the Internet. It should come as no surprise then that Google switched to mobile-first indexing. Instead of desktop versions,…