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No one the Internet can deny that WordPress is everywhere. As of 2020, it’s powering 35% of all websites online. There’s no denying it’s the most popular Content Management System. If you’re one of the millions of people using it, you should maximise its features to stand out from your competition. WordPress plugins are one…

Since the year is almost over, it’s time to make sure that your website is ready to make a great first impression to potential and returning customers in 2021. Your website is your online headquarters. It represents your business in the digital space, and it can help a potential customer decide if they’ll do business…

It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

If users leave your website without viewing more than one webpage, improving your conversion rate could be difficult. A high bounce rate could prove to be damaging to your conversion rate. The more users leave your website before viewing another page, the fewer chances you have to convince them to do business with you. In…

Chatbots are the future of customer support. According to a recent survey, 67% of consumers worldwide have interacted with chatbots to receive customer support. If you pair chatbots with Facebook, the biggest social media platform in the world, you can get great results. The platform has over a billion users across the globe, and the…

Have you ever felt like Big Brother was following you around online? You viewed a winter coat on a clothing website and found the same winter coat staring back at you as soon as you opened Facebook. The creepier part is…it’s on sale. It’s as if someone read your mind and discovered that you were…