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With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…

Conducting an SEO audit may sound intimidating, especially for non-experts. You have so much jargon to sift through and strategies to implement. In all honesty, you may be unable to conduct an SEO audit the way an expert does. You can, however, get the ball rolling. In this blog post, we’re going to discuss what…

If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. According to LinkedIn, the platform generates more leads for…

“If you build it, they will come” is no longer applicable when you’re doing business. No matter how incredible your product or service is, people won’t find it unless you market it. You might be thinking that marketing requires time and money. You’re on a tight budget. You don’t have time for every new marketing…

When doing business online, you’re bombarded with information about SEO. Articles teach you how to rank for your target keywords along with mistakes to avoid. The question is, how do you even find the right keywords? This is where keyword research comes into play. Before you even think of rising in search engine results pages…

At the start of every year, we see an influx of articles debating whether blogging is still relevant or not. It’s easy to see why. According to a recent survey, there are currently more than 2 million blogs in existence and over 80 million blog posts are published every month. Other blogs aren’t your only…