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Data security and privacy are crucial to earning a potential customer’s trust in the online world. According to a survey by Gemalto, only 27% of consumers feel businesses take serious precautions to prevent data breaches. More importantly, 70% of consumers would stop doing business with you if you experienced a data breach. This signifies something…

If you’re aiming to reach customers in one area, making your SEO strategy more location-specific is crucial. According to a survey by Google, 4 in 5 consumers use search engines to find local information. 50% of consumers who search via smartphones visit a store within a day. With those statistics, local SEO could be a…

As your online storefront, your website has one vital function–entice visitors to browse and turn them into paying customers. It’s helpful to understand what grabs people’s attention. However, it’s also important to consider what might be driving them away. Without knowing, you might be committing mistakes that harm your conversion rate. In this blog post,…

Search engine optimisation is vital to any company’s digital marketing strategy. By targeting a specific set of keywords, you can lead customers with the intention of buying to your website. But SEO can be difficult to learn. The topic is so vast. There are so many factors to consider, all equally important. If you don’t…

Choosing the right Content Management System (CMS) can be the difference between being able to easily maintain your website and having to call a professional for every update. It determines how you create content, how secure your website is and how much you need to spend on maintenance. In this post, we’re going to discuss…

When doing business online, rising in search engine rankings is everyone’s top priority. They lead site visitors who are already thinking of purchasing to you. In this post, we’ve collated four SEO tools you can use to get started. They’re all easy to learn and best of all, they’re free. You can use them to…