Conversion rate optimisation or CRO is an incredible way to turn website visitors into paying…
3 Conversion Rate Optimisation Hacks You Can Use ASAP
Driving plenty of traffic to your website doesn’t guarantee increased sales. After potential clients land on your website, you should have a clear path laid out for them.
This is where Conversion Rate Optimisation comes in. You implement strategies to ensure at least a certain percentage of users perform a specific action. Whether it’s signing up for your newsletter or downloading a freebie, the bottom line is, you generate more leads or sales.
In this blog post, we’re going to discuss three CRO hacks you can start using right away. These hacks are simple and could be implemented without professional assistance.
Let’s get started.
Utilise push notifications.
Push notifications are notifications you can send to users even when they’re no longer on your website.
Used right, they can improve both traffic and sales. You can notify users about uncompleted transactions, sales promotions, and new posts they might be interested in.
According to a recent survey, the opt-in rate for push notifications on Android devices is currently at 91%. They’re an incredible way to remind first-time visitors to return to your website, recapturing their interest with personalised messages.
You can even customise these push notifications depending on your target audience. For example, if most of your visitors are from different countries, you can customise what time the notifications will appear depending on their timezones.
If you’re wondering how to start using push notifications, don’t worry. They’re quite easy to install with the help of a WordPress plugin.
There are plenty of push notifications plugins for WordPress, but One Signal is one of the most popular options. It is a free WordPress plugin that works with a variety of browsers, including Google Chrome, Mozilla Firefox, and more.
It even allows you to do A/B for your push notifications. You have the option to show two sets of notifications to users, allowing you to determine which one works better.
Not only do you generate more traffic and sales, but you also collect more data about what appeals to your target audience.
Install a live chat plugin.
Live chat is now a common feature on most business websites. A recent survey even stated that 40% of millennials interact with a chatbot daily. It’s a quick and easy way to receive and provide customer service.
You want to make it as easy as possible for potential customers to find information about your product. Calling you requires more effort on their end, and it may take you a while to respond to their emails.
Live chat is the communication medium that is fast and personal. Users can click on the chatbox and receive answers to their queries right away. Even better, they will be talking with an actual person instead of staying on hold.
You also get to collect information like their names, location, and email addresses, giving you more opportunities to contact them in the future.
There’s also a feature that allows you to chat with several users at once. Instead of hiring several people, one person or fewer people can handle customer service for your business.
Live chat may sound too technical for a non-expert to install on his own, but you can do it through a WordPress plugin.
LiveChat is undoubtedly one of the best live chat WordPress plugins. It allows you to save templates, so you can edit and reply to customers faster. You can also customise how your chatbox looks and where it is placed with LiveChat’s simple dashboard.
Create a sense of urgency.
When you see a product you wanted is on sale for a limited time, don’t you feel the need to purchase it right away?
It’s human nature. Things that seem scarce increase in value. We’re wired to take advantage of sales or promotions, especially if we believe the products are limited. This why 3-day sales and “for a limited time” offers abound both online and offline.
With this in mind, creating a sense of urgency is a great way to increase your conversion rate.
For example, if you’re running a sale, include how much the product usually costs next to the sale price. Users see right away how much money they could save, giving you higher chances of generating a sale.
Amazon is excellent at this. If you look at the products they have on sale, you will see that a product is a certain percentage off. You will then see how much the product used to cost underneath the current price. If there are only a few items left, they make sure show that to users as well.
However, don’t overuse this strategy. If you say that this item is on sale for only two days and it’s on sale again after a week, you may lose your customers’ trust. Implement this strategy in a way that’s still honest and ethical.
Generating leads and conversions doesn’t end with increasing website traffic. You also have to carefully map out the users’ journey once they get to your website.
Utilise push notifications. Even after users leave your website, you can still recapture their interest.
Install a live chat plugin. This way, you provide answers to customer concerns right away and increase your chances of getting a sale.
Create a sense of urgency. Highlight how much customers will save, and make sure to show it when stocks are running out.
Cornerstone Digital is a web development company in Sydney. We’d be glad to help you create and implement CRO strategies. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.