Content marketing is one of those buzz words in the internet world, that in many…
3 Easy Ways to Build Links Without New Content
Link building requires plenty of time and effort. It requires you to continuously create new content that appeals to both users and search engines.
But what if you could build links without new content? You could gain more links and focus on content quality instead of quantity.
In this blog post, we’ll discuss strategies you can implement to build links without creating new content. These are strategies you can implement right away without professional assistance.
Let’s get started.
Once a piece of content is published and promoted, has it served its purpose?
The answer would be no.
According to a recent survey, 66% of content marketers say that producing enough content is their biggest challenge. The high number isn’t surprising considering all the work that goes into producing a single piece of content.
Repurposing content is one of the most effortless ways to generate more links. You essentially have all the necessary pieces, and you only have to rearrange them in a different way.
You can turn a blog post in a Youtube video, an infographic, a podcast, or even a series of social media posts and vice versa. The possibilities are endless.
For example, you could start by creating an infographic using content from an evergreen blog post you previously published.
Even if you don’t have any graphic design skills, there are plenty of free online tools that you can use. Canva and Venngage are only two examples. Both websites offer a variety of free templates, and you can edit everything using their drag-and-drop dashboards.
You could then publish your infographic and share it on social media. If it presents information in a clear, engaging manner, people will most likely share it with a link back to you.
Replacing broken links.
There are millions of broken links online due to a variety of reasons. A website could have closed down, changed its domain, deleted pages, and more.
If you’re building links to your website, broken links could be excellent opportunities for you.
With broken link building, you look for broken links on websites. You then inform the website owner and offer your own content as a replacement link.
You will most likely receive a better response with broken link building than randomly reaching out to various bloggers.
If you’d like to try this strategy, you need to keep one thing in mind. Scale. Reach out to as many website owners as you can to ensure better results.
Begin by conducting Google searches. Find authority blogs in your niche using the following keywords:
- niche + blogs
- niche + resources
- niche + related websites
After you find authority websites in your niche, it’s time for the next step. Download and install Check My Links. It’s a free Google Chrome extension that automatically finds broken links on a webpage.
Once you’ve found broken links, you can reach out to website owners. To save time, create a template that you can send out over and over. Make sure to personalise the template before sending them. Include:
- the website owner’s name
- the broken link
- brief information about you
- a possible replacement link from your website
At this point, you might be wondering what replacement links you can offer. Look for relevant blog posts you previously published and tailor your searches to find broken links for the said blog posts.
This way, you will no longer have to create new content and generate links to existing content.
Don’t forget to track everything. Create a Google Sheet or a Microsoft Excel file. Take note of all the broken links you’ve found, information about website owners you’ve reached out, whether they’ve responded or not, and the links you successfully generated.
At the end of the month, you can check if your broken link building has been successful or not. You can then decide whether to continue existing action steps or if you need to tweak a few things.
Adding internal links.
Before we proceed, let’s talk about the two types of links.
External links are links to your website from another domain.
Internal links are links from one webpage to another in the same domain.
Without a doubt, external links are harder to generate. You have to reach out to other people, provide new content, and hope they give you a link in exchange.
Internal links may seem unimportant, but they could majorly benefit you in two ways.
First of all, they tell the search engines which pages should be indexed. Imagine working on a blog post for hours on end, investing in research and infographics. If there are no internal links to that blog post, search engines won’t be able to find and index it. All your effort would go to waste.
Next, they help users stay longer on your website. If you add links to the right content at the right places, users will most likely continue clicking and consuming your content. You will have more chances to convince them to do business with you.
Begin by reviewing old content and adding links to new ones and vice versa. If you blog for business, you most likely blog about the same set of topics. There should be plenty of opportunities to add relevant internal links.
Link building can be time-consuming, yielding too little results in comparison to the amount of effort you put in.
This is why it’s necessary to consider all the strategies at your disposal. There are link building strategies that don’t require new content, and you can even implement them without professional assistance.
Cornerstone Digital is a search engine optimisation company in Sydney. We love all things SEO and would welcome the opportunity to create a great SEO strategy for you. Talk to us today. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.