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3 Free Google Chrome Extensions for Better SEO
SEO isn’t an instant thing. It could take months before your efforts bear fruit, but the results will be more than worth it. According to a recent survey, SEO can increase your conversion rate by 14.6%–if done correctly.
On top of SEO taking time, there are plenty of factors and tasks involved. Keyword research, link building, content creation, website speed, and so much more. Listed down like that, it starts to look overwhelming.
You need to use the tools at your disposal to make the entire SEO process easier and more efficient.
Google Chrome extensions are examples of those tools. There are thousands of extensions available, and there will surely be at least one that can streamline your SEO process.
In this blog post, we’re going to discuss 3 Google Chrome extensions that you can use for better SEO.
Let’s get started.
What is a Chrome Extension?
A Google Chrome extension is a software program that you install directly in your browser. These extensions often perform a specific function. If you go to the Chrome Webstore, you’ll see extensions for games, productivity, accessibility, and so much more.
Luck for us SEO people, several extensions make doing SEO a lot easier.
Before we begin talking about how useful MozBar is, let’s talk a bit about link building first.
Link building is the act of using strategies to generate more links to your website. Links are important, because they tell search engines that people find your content informative or entertaining or both. The more links you generate from relevant websites, the better.
Guest blogging is one of the most popular ways to generate links from authority sites. You essentially write a post for another blog in exchange for a link.
Here are a few key terms you should know:
- Domain authority – It is a scoring system created by Moz that determines a website’s chances of ranking high in search engine results. The higher the domain authority score, the better.
- Link equity – It is the “authority” that can be passed on from one website to another through a link. If the link is from a website with a high domain authority score, it becomes even more valuable.
- Nofollow link – It is a link that doesn’t pass on link equity from one webpage to another.
- Follow link – It is a link that passes on link equity from one webpage to another.
This is where MozBar comes in. After you’ve installed it and signed in to your Moz account, the extensions will show you a website’s domain authority. It also highlights whether the links on the website are nofollow links or not.
With this information, you can quickly determine if writing a post for a particular blog is worth the effort.
Creating good content is no longer enough. You have to create content that’s better than what’s already ranking in search engine results.
You can start by checking the competition. Enter your target keywords in Google and examine the top five search results. Ask yourself the following questions.
- How long is their content?
- What points did they fail to cover?
WordCounter Plus comes in handy while you’re researching the competition. You only have to highlight a competitor’s blog post or webpage and right-click. The extension will then show you the word count for that post or webpage.
Google doesn’t have specific guidelines for how long a blog post should be. However, search engine results often reflect that blog posts that are more than 1,000 words perform better.
No matter what ideal blog post length truly is, you can’t deny that a longer blog post often contains more information.
If you’re wondering if your blog post is long enough, analyse if it contains information that your competition failed to explain or expand on. For example, a competitor only briefly mentioned a specific concept in passing. You can decide to explain it further, adding examples and numbers.
Buzzsumo is another Google Chrome extension that helps scope out the competition.
After you install the extension, visit a competitor’s blog post. It will then show you the number of times the blog post was linked to on other websites and shared on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. You can even see who shared the blog post.
Having this information can benefit you in several ways.
Based on the number of shares, you can quickly tell which blog posts resonated the most with potential customers. You can then attempt to create a similar blog post with more valuable data and information.
Since you can see who shared the blog post, you can identify influencers in your niche. You can start building connections and networking, and they might also share your blog post in the future.
If we want SEO success, we’ll need to use all the tools at our disposal. SEO Google Chrome extensions are examples of such tools.
Most of them are free, but they provide valuable information and could streamline our existing SEO process. Give the three extensions we discussed in this post a try. You might learn something new about your current SEO standing and your competition.
Need help with SEO for your website? Cornerstone Digital is an SEO agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.