“If you build it, they will come” is no longer applicable when you’re doing business.…
3 Free Ways to Drive Traffic to Your Website
Increasing your website traffic could benefit your business in several ways. More traffic could improve your search engine rankings because it tells search engines that people find your content valuable. It could also improve sales since more potential customers will find you.
But how do you even begin to drive more traffic to your website?
If you do a quick Google search, you’ll find hundreds of options. Determining which ones are worth your time could take hours.
In this blog post, we’ll discuss three ways to drive traffic to your website. We’ll break down each strategy, so you can implement them right away.
Let’s get started.
The days of print directories are long gone. People now turn to online directories when looking for a product or service. If you have a physical location, getting listed in an online directory could drive more traffic to your website for free.
Most popular directories allow you to create a free listing. You would need to create an account and update your business profile, listing down your business’s address, phone number, website, and other relevant details. Once you’ve created a profile, potential customers can start finding you.
Creating a listing in an online directory can also improve your rankings in search engine results. If your business address is listed on several websites, Google will consider your business more relevant to users in your area. As a result, more people in the near vicinity will discover your business.
Popular online directories include Yelp, Superpages, and Foursquare. Some directories also focus on a specific industry or niche.
Google My Business Listing
Creating a Google My Business listing is one of the best free ways to drive more traffic to your website.
If you create a Google My Business listing, it will appear right next to the search results whenever someone searches for your business. It might also appear whenever someone uses a relevant keyword. You get the chance to appear prominently in search engine results at no additional cost.
Log into Google My Business with your Google account. You can then start creating your listing. You’ll have to enter your business name, business category, address, hours of operation, a brief business description, and other pertinent information.
Sometimes, Google automatically creates a listing for you. For security reasons, you’ll have to prove you’re affiliated with the business before you can claim the listing. You can verify your business through the mail, phone, email, instant verification, and bulk verification.
Your listing also allows you to communicate with both potential and existing customers. People who have done business with you can leave reviews, and you can respond to them. Potential customers can also ask questions about your business.
We highly recommend encouraging your previous customers to leave reviews. Word-of-mouth is as important online as it is offline, and they could convince more people to choose you over your competitors.
You can even post on your Google My Business Listing. Unlike Facebook or Instagram posts, these posts appear in chronological order. You don’t need to pay extra to make sure they’re seen by users. If you’re wondering what to post, you can start by promoting a new product or discount code.
Guest posting can drive traffic to your website in two ways.
First of all, guest posting on other blogs can generate more external links to your website. External links are necessary for better rankings since they signal to search engines that people find your content valuable. The more external links you get from relevant websites, the better.
Next, they can lead a new pool of potential customers to your website. If you write a guest post for a blog in the same niche, its readers will most likely be interested in similar content. They could discover your product or service through a well-placed link within your guest post or in your author bio.
Let’s say you sell loungewear in Sydney. You could write a guest post about being productive while working from home. One of your tips could be choosing comfortable but stylish clothing, and you could include a link to your homepage or one of your product pages.
You can start guest posting by looking for popular blogs in your niche or industry. Enter “your niche + submit a guest post” or “your niche + guest post guidelines” in Google.
Needless to say, finding blogs isn’t enough. You also need to become familiar with the said blogs and submit well-crafted guest post pitches. Pay attention to their guest post guidelines, so that your guest post pitches hit all the right notes.
For example, some blogs will require you to use a specific word in your email subject. Others will ask you to submit five guest post ideas. If you fail to follow instructions, it will become quite obvious that you didn’t read their guidelines. This could result in your pitch automatically getting rejected.
Improve your chances of getting accepted by doing your homework. Read previous blog posts they’ve published, and avoid pitching ideas they’ve published before. Include something personal in your pitch instead of sending the same template over and over.
Driving more traffic to your website could result in better search engine rankings and higher sales. If more people visit your website, search engines will think that a lot of people find your content valuable. They’ll choose to show your content instead of your competitor’s.
Need help driving traffic to your website? Cornerstone Digital is an SEO agency in Sydney that can help you find your ideal customer via SEO. Call us on (02) 8211 0668 or email us [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.