Getting started with SEO can be confusing, especially for business owners with little time to…
3 Reasons Why Your Business Needs SEO
In today’s landscape, more and more businesses are scrambling to build their online presence. If you’re one of these businesses, you should consider making SEO one of your top priorities.
Online marketing gurus all say that you need SEO to get found by potential customers online.
But how exactly does SEO benefit your business? Why do you even need it?
In this blog post, we’re going to break down three of the top reasons why your business needs SEO. We’re going to discuss how it can help you generate more sales and improve your conversion rate no matter your field or industry.
Let’s get started.
What is SEO?
SEO stands for Search Engine Optimisations. It is the act of using strategies to rank higher in search engine results pages (SERPs), leading more people to your website.
Back in the early days, SEO was synonymous with using a keyword as many times as possible in a single webpage. Needless to say, things have changed drastically in the last couple of years.
Search engines like Google, Bing, and Yahoo have become smarter than ever. If you use a keyword over and over in a piece of content, they can now detect it. Instead of looking at keyword density or the number of times you use a keyword, search engines can now analyse context.
Let’s say you’re writing a webpage about swimming lessons. If you use the keyword “swimming lessons in Sydney” over and over, search engines can detect that you’re writing to boost your rankings, not for an audience.
You need to use related terms like “adult beginner”, “community of swimmers”, and “butterfly stroke”. Once search engines see related terms, they’ll understand that you’re writing about swimming lessons with users in mind and possibly improve your rankings.
There are also other factors involved like website speed, link building, creating excellent content, and so much more.
SEO is no longer just about keywords. It’s about crafting an incredible user experience from the second they land on your website.
SEO is a long-term strategy.
There are plenty of ways to immediately get noticed online.
Paying for advertising is one example. You can pay an influencer to post or make a video about your product, encouraging their legions of followers to purchase it.
You can also choose to invest in Google Ads. If you start paying for ads, you’ll immediately appear in the most coveted positions in Google search results.
Both methods are excellent and can improve your sales right away. However, they have one negative thing in common. The second you stop paying, the ads stop appearing as well.
This is why SEO is prioritised by most marketing experts. It may take a while before you see results, but they will be worth it.
SEO can be measured.
Measuring the success of your marketing efforts can be a tricky thing. For example, if you pay for a huge billboard on a busy highway, you can never know how many customers found you through the said billboard.
Others might contact you directly after seeing the billboard. Some might talk to their friends who might go ahead and contact you after months. It’s hard to truly measure the billboard’s results.
It’s different with SEO.
Tools like Google Analytics tell you exactly how many people found you through SEO. They go even further than that.
For example, you’re a copywriting firm that offers several types of services. Google Analytics can show you which of your service pages brings in the most traffic. You can then identify what’s the difference between the pages that are working and those that aren’t. Is there a difference in how information is present, the tone, and the call-to-action?
Armed with the right data, you can implement changes that can only improve your performance.
Organic search accounts for the majority of all site traffic.
Before we proceed, let’s discuss the different types of traffic.
Organic traffic is made up of users who found your website through a search engine. Paid traffic is traffic from paid ads. Direct traffic is traffic from people who typed your URL directly into their browsers. Social traffic is traffic from social media platforms.
Organic traffic could be more lucrative for your business than other types of traffic. According to a recent survey, it makes up more than 50% of all website traffic.
Whenever they’re looking for information about a product, comparing prices, or ready to make a purchase, most users go to a search engine for help. You need to be there every step of the way, ensuring you get found for the most relevant keywords in your industry.
SEO requires plenty of effort, and it could take a while before you see any actual results.
However, it could yield long-term results, give you valuable insight into consumer behaviour, and lead a new pool of customers to your website.
Need help finding more customers online? Cornerstone Digital is an SEO agency in Sydney that can help you find your ideal customer via SEO. Call us on (02) 8211 0668 or email us [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.