Digital marketing is ever-changing. If you don’t want to get left behind by competitors in…
3 SEO Trends You Should Know in 2020
SEO is one of the most dynamic elements of digital marketing. It is ever-changing, and if you fail to keep up, you can get left behind by competitors.
To continue getting found by potential customers online, you need to keep up with its changes and apply them to your website.
In this blog post, we’re going to discuss three of the SEO trends that are predicted to hit it big this 2020. You’ll learn how you can start implementing them on your own and when you might need professional assistance.
Let’s get started.
Video for SEO
Videos are becoming essential to the digital marketing strategies of many businesses. More and more people are turning to videos for information instead of articles or the television.
According to a Hubspot study, 96% of consumers age 18-34 watch videos a few times a week, and 75% of millennials watch videos daily. These numbers are expected to increase as more people come of age and gain access to the Internet.
Video marketing may seem daunting at first, but you’ll soon realise you have most of the required tools already at your disposal.
Most smartphones can take high-quality videos, allowing you to record anything anytime. If you’d like better quality videos, there are now plenty of affordable digital cameras on the market.
Decide which tool you’re going to use to start recording videos.
Afterwards, you need to determine where you’re going to upload them.
YouTube and Vimeo are two of the most popular platforms online. YouTube has a larger community, but that can be a double-edged sword. Vimeo’s smaller community is known to be more polite and professional.
YouTube offers unlimited storage for a free account, but your viewers will most likely see ads. Vimeo requires a paid account if you’d like to upload more than 5GB of storage per week.
You have to truly optimise your videos after you upload them. Decide on a title that includes your target keywords. Include a description that fully explains what your video is about, and also upload a video transcript if possible.
Doing all these things tells search engines how your video can be helpful to potential customers.
Thanks to the Google E-A-T Update in 2019, your online reputation is now as important as your offline reputation. This update ensures that users are directed to pages that contain information from trusted sources and authorities.
Let’s say that a user is looking for information about a specific type of illness. A blog post written by a renowned medical practitioner will most likely rank higher than a post written by a random blogger.
Both posts may be well-researched, but the medical practitioner’s awards, degrees, and relevant accomplishment improve his chances of ranking higher.
E-A-T stands for expertise, authoritativeness, and trustworthiness.
The first step for improving your E-A-T is examining where you currently stand. What kind of content have you been publishing? Who writes your content? How often do you publish your content?
Once you’ve determined where you stand, you can identify which areas need improvement.
Next, you need to optimise your About page. Include everything that proves you’re an expert in your field. This could include your degrees, awards, certificates, testimonials from previous clients, and features on prominent websites or sources.
Collecting testimonials may be easier than you think. If you’re unable to ask for testimonials in person, ask for testimonials the next time you send your business newsletter. You can also post on all your social media profiles.
Clients, especially ones who’ve worked with you for years, will most likely be happy to provide them. You can even offer a link to their website in exchange.
Write short bios for every person who posts on your website. Like your About page, include information that proves they’re authorities in the field.
According to a recent survey, 58% of all searches are done via a mobile device. This number is expected to grow in the coming years as more people get smartphones and access to the Internet.
As a result, Google has even begun to utilise a mobile-first index. This means that it considers the mobile version of a page when it comes to search engine rankings.
If you’re unsure how to proceed, start by determining where you currently stand in terms of mobile SEO.
Google has a free tool called Test My Site. All you have to do is enter your domain, and hit enter. It will then test your website’s mobile speed and generate a free report.
After you’ve checked your mobile speed, you can determine if your website has a responsive design. Having a responsive design means that your website can adapt to the device being used to view it.
Staying on top of SEO trends is essential if you don’t want to get left behind by the competition.
Give video marketing a try. You can use tools already at your disposal to reach a new set of people.
Establish your authority online by improving your E-A-T. Update your About page and write short bios for all the people who post on your blog.
Make sure your website is optimised for mobile. Speed it up, and check if it’s responsive.
Need help with SEO this 2020? Cornerstone Digital is an SEO agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.