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3 Ways to Improve Your Website’s User Experience
Your website is your online headquarters. If potential clients find you for the first time through your website, it will set the tone for how they view you and your business in general. Needless to say, you want their first impression to be positive.
According to a recent survey, it takes 0.5 seconds for users to make up their mind about your website and your business by extension.
If it fails to look good and be user-friendly, it could negatively affect your conversion rate and sales in general. Instead of learning more about your business, they’ll most likely leave and go to a competitor’s website.
In this blog post, we’re going to discuss three effective ways of improving your website’s user experience. You’ll learn ideas that can help boost your conversion rate and convince users to stay on your website longer.
Let’s get started.
Optimise your website for mobile.
A responsive website is one that can adjust to the device used to view it whether that’s a desktop computer, a table, or a mobile phone.
Having a responsive website is necessary for a better conversion rate and higher search engine rankings.
According to a recent survey, over 50% of all Internet traffic comes from mobile users. The number is only expected to increase as more users gain access to the Internet and purchase mobile phones in the coming years.
Search engines are also switching to mobile-first indexing. This means that they look at the mobile version of your website first when determining rankings in search engine results pages. They’ll still index your website’s desktop version, but not having a mobile version could negatively affect your rankings.
You can test if your website mobile-friendly using Google’s Mobile-Friendly Test. You only have to enter your URL and click on Test URL. The tool will then scan your website and tell you if it’s mobile-friendly or not.
You can also use Responsinator. It’s a free tool that lets you view and navigate your website as if you were on a variety of Apple and Android devices.
Using Responsinator, you can spot issues with how your website looks on mobile right away. You might discover that the text on your homepage looks too small on mobile. Maybe your navigation menu looks too cluttered, making your website difficult to navigate.
Improve your website speed.
Having a website that loads quickly is now essential for better search engine rankings.
In 2018, Google rolled out its Speed Update. The update made page speed or how fast your website loads a major ranking factor in mobile search engine results pages.
Even if two websites publish equally excellent content, the faster website has better chances of ranking higher in search engine results pages. So, in a nutshell, content is still important, but it needs to work together with page speed and a variety of other ranking factors.
A slow website could also affect your conversion rate. According to a recent survey, a one-second delay could result in a 7% decrease in conversions. If your website takes too long to load, users will most likely leave before they even set eyes on your content.
You can start improving your website speed by testing how fast it currently is.
PageSpeed Insights is a free tool created by Google that measures your website speed using data from Google Chrome users. Using the tool is quite straightforward.
Enter your URL and click on Analyze. The tool will then scan your website and score its desktop and mobile versions. For example, it might say that it takes 6 seconds for the site to complete its Largest Contentful Paint (how long it takes for the biggest element on the page to load). You can score anything between 0 and 100 with 0 being the lowest and 100 being the highest.
PageSpeed Insights also provides you with improvement suggestions for your website. Common suggestions include resizing images, minifying codes files, and more.
Pingdom is another tool you can use to test your website speed. Unlike PageSpeed Insights, it lets you select the location from which you’ll be testing.
To start using Pingdom, enter your URL, select a location, and click on Start Test. It will then scan your website, and it can start anything between F – A with F being the lowest and A being the highest. It will also tell you the website’s load time.
Before you take steps to improve your website speed, take note of how fast it currently is. This way, you’ll be able to track if your efforts are paying off or not.
Simplify your website structure.
Website navigation is how the links on your website are organised. For example, our website’s navigation includes main pages like Web Development, Web Design, Search Engine Optimisation, Pay Per Click, and Conversion Optimisation. We then organised subpages under these aforementioned pages.
Simplifying your website navigation is necessary for providing a good user experience and improving your search engine rankings.
If your website navigation is easy to understand, users will find the information they need right away.
If you link to relevant pages internally and organise your website structure, search engines will find it easier to index webpages. They’ll also be able to determine which pages are important and how these different webpages are connected.
Visualise how your main menu will look. Put yourself in a first-time visitor’s shoes. Is it too complicated? Are there too many categories? If you’re unsure about the answers to the previous questions, you can keep in mind that a user shouldn’t have to click more than three times to find the information they need.
If you want users to stick around, you need to make your website as user-friendly as possible. Mae it easy for them to find the information they need.
If you’d like to improve your website’s user experience, we’d love to help. Cornerstone Digital is an SEO agency in Sydney that can help you find your ideal customer via SEO. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.