One of the great reasons to use WordPress is that there are so many themes…
3 WordPress Tips and Tricks for Better Blogging in 2020
There is no denying that WordPress is the most popular Content Management System (CMS) online.
WordPress owns a whopping 50-60% of the global CMS market, and its number of users continues growing daily. It is used by prominent companies and media outlets, including the New York Observer, NBC, Spotify, and more.
If you and your competitors use WordPress, take things one step further by using tips and tricks for better blogging in 2020.
In this blog post, we’re going to discuss three WordPress features you may have been previously unaware of. These features can make your blogging process more efficient, saving you time and other resources.
Let’s get started.
Customise user roles.
Customising user roles is undoubtedly one of WordPress’s best features. By assigning appropriate user roles, you’re in full control of what users can see, edit, and publish.
You can assign several user roles. They include the following:
- Administrator – This role has complete control over all the user roles and can publish and edit all website content. He can assign create additional user accounts and edit existing roles.
- Editor – This role can edit content written and published by other users.
- Contributor – This role can edit and publish content he or she created. It is usually assigned to guest contributors on a blog.
- Subscriber – This role has a profile on the website but cannot edit or publish any content.
It is important to customise user roles for both safety and practical reasons.
The more people have access to your website’s dashboard, the higher the security risk. By limiting what people can edit or publish, you limit the chances of a security breach. Even users share information, you could lessen the possible damage with custom user roles.
Assigning roles is quite a simple process.
Log in to WordPress and click on Users in the sidebar. Once you do that, you will be able to see all the users on your website along with their respective roles.
If you’d like to create a new user, click on Add New at the very top.
If you’d like to change a user’s role, highlight their name. You will then see several options underneath, including Edit, Delete, and View. Click on Edit. Your browser will load a new page showing the user’s profile information.
Scroll down until you see the Role option. You will then be able to select another role from the dropdown options. Click on Update User at the bottom of the page afterwards to save any changes you’ve made.
Install a related posts plugin.
Before we even begin talking about related posts, let’s define the term bounce rate.
What is Bounce Rate?
At its core, your bounce rate is the percentage of people who land on your webpage and leave without clicking anything else.
A high bounce rate is bad since it tells the search engines that people don’t find your content interesting. They stayed for a little while and left because nothing else held their attention.
A high bounce rate is also bad for your conversion rate. People leave before you have the opportunity to convince them how great you are at what you do.
To improve your conversion rate and search engine rankings, you need a lower bounce rate. Creating excellent content is the first step. Adding internal links and installing a related posts plugin should be next on your list.
Benefits of Installing a Related Posts Plugin
A related posts plugin shows links to posts about the same topic underneath a blog post. Depending on the plugin, you can customise how the related posts are displayed. You can opt to display only links or show images.
If people found your blog because they were looking for a specific topic, the chances are high that they will also be interested in your other posts about the same topic.
Once they see the related posts and click on another link, they will stay longer on your website. This gives you more opportunities to establish yourself as an authority in your field, making it easy for you to convince users to do business with you.
Install Google Analytics.
Google Analytics is a free tool created by Google that lets you measure your website’s performance. You can see how much traffic you’re getting, your main traffic sources, your bounce rate, and more information.
The data this tool provides allows you to improve your search engine rankings and conversion rate.
For example, with Google Analytics, you can see which of your blog posts is performing well by looking at your traffic and bounce rate. If a blog post is receiving a lot of traffic, you can surmise that your target audience is interested in the topic. You can then write more blog posts about the topic.
If a blog post isn’t doing, analyse how you can further improve it. Do you need to use more images? Do you need to optimise the style and the opening paragraph? Adjust and make changes according to the data provided by Google Analytics.
At the moment, Google Analytics does not come with WordPress. You will need to install it yourself.
Begin by creating a Google Analytics. If you have a Google account, you can log into Google Analytics right away.
Afterwards, you will be prompted to input information about your website, including the website name and URL.
Once you’ve submitted the required information, Google Analytics will provide you with a tracking ID. You will need to add this tracking ID to your website as proof of ownership.
After connecting your website to your Google Analytics account, you might be wondering what’s next.
There’s no denying that the Google Analytics dashboard can be overwhelming, especially for people who have no experience analysing its contents.
MonsterInsights is a free WordPress plugin that simplifies the Google Analytics dashboard for you. It presents the data in a way that’s quick and easy to understand.
The plugin displays data from Google Analytics right in your WordPress dashboard. You can see right which pieces of content are doing well along with your top traffic sources.
WordPress is one of the most popular content management systems for a reason. On top of being free and user-friendly, you can customise it so it fits your business’s unique requirements.
Customise user roles. Determine who gets can edit and publish content, avoiding confusing and maximising safety.
Improve your bounce rate by installing a related posts plugin. The longer users stay on your site, the better Google thinks your content is.
Determine how well your website is doing by installing Google Analytics. Armed with the right data about your content, you can create an effective action plan for better results.
Cornerstone Digital is a web development company in Sydney. We’d be glad to talk to you about maximising WordPress’s many features. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.