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5 SEO Mistakes in Digital Content Production
Search Engine Optimisation (SEO) is a complicated field with many intricate details to master. However, you don’t have to be a code wizard to make SEO an effective component in your online marketing strategy.
It goes hand in hand with digital content production. While you can’t avoid SEO while producing digital content, you might be making some mistakes that could affect your search ranking negatively. Today we’ll look at five common SEO mistakes and how to avoid them.
Failing to do keyword research.
Companies may be unaware that doing keyword research is one of the most important aspects of producing high-quality content. In the same way that a painter needs to visualise what he wants to create before he starts mixing his paints, not doing keyword research can render your content creation efforts useless.
Knowing which keywords you’d like to rank for can serve as a guide for the entire content creation process. You can even check the top-ranking results for your target keywords and determine how you can create something better and more useful for your audience.
You can start doing keyword research by listing down terms your target audience might use to find your business online. You can then use keyword research tools like SEMRush and Ubersuggest to find additional ideas.
There are plenty of tools available online, and you may choose a paid or free one depending on your current needs and budget.
Having a slow website.
The user experience should be one of your top concerns when doing business online. However, many businesses fail to understand that digital marketing is not just limited to creating content.
It also involves improving the flow of information for users, ensuring that they can access your content as quickly and easily as possible. This includes having a fast website.
If your website is slow, users may never even see your content. They may opt to leave your website before your content loads and go to a competitor’s website instead.
Having a slow website can also be bad for your search engine rankings and traffic. The better your website performs, the more people will remain on your page, and the better it will appear in search results–which means more clicks and traffic.
Using your target keyword too many times.
Keyword stuffing is the practice of inputting a target keyword multiple times in a website’s page content. It is often used for improving rankings in search engine results pages (SERPs).
It was quite prevalent in the early days of the Internet, but search engines have become significantly more intelligent in the last couple of years. Nowadays, search engines can differentiate between content that was written to provide value to users and content that’s designed to rank higher in SERPs.
Keyword stuffing is considered by search engines to be bad for user experience, and low-quality content can get your website penalised by Google in particular.
Forgetting to include internal links.
Internal linking is one of those things that almost all SEOs know about and recommend yet it’s still very much underutilised by website owners. Internal links are, as the name implies, links from one page on your site to another page.
They help search engines find and index your web pages. They also show how your website is organised and direct search engines to important pages.
Links also pass “value” from one web page to another. If you have a popular web page that receives plenty of traffic and has plenty of backlinks from other relevant websites, it can share its “authority” with other web pages through internal links.
Adding internal links within your content could also improve user experience. For example, if you link to related blog posts, users who are already interested in your business can continue reading it and stay on your website longer.
Failing to use analytics.
Have you ever created a piece of content and wondered why it didn’t work? You probably were not measuring the right things. Not doing any testing at all is like throwing darts at a dartboard hoping you hit the bullseye.
It’s better to make an educated guess based on the data you have. This is where Google Analytics comes in.
By tracking and analysing your content’s performance, you can finetune your marketing campaigns for better ROI. You can see which blog posts or web pages in general are performing well and which ones need improvement.
Armed with the right data, you can tweak page titles, meta descriptions, and even identify which blog posts topics resonate with your target audience.
The content creation process doesn’t end once you click on the Publish button. You need to measure how your content performs through how much traffic it generates, its bounce rate, and whether your audience shared it with other people.
SEO goes hand in hand with digital content production. It can give your business website more visibility on search engines, increase your referral traffic and bring more leads into your business.
Need a top-class SEO strategy? Cornerstone Digital is an SEO agency in Sydney that can lead your ideal customer to your website. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.