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5 WordPress Plugins That Can Help Your Conversion Rate
Doing business online is more competitive than ever. More businesses are shifting their focus to digital marketing which means it’s harder to get seen on both Google Ads and search engine results pages.
According to a recent survey, 60% of online marketers consider analysing customers journeys to improve conversion rates an important part of their digital marketing game plan. More than half of digital marketers are using all the tools and resources at their disposal to improve their conversion rates.
You can do the same.
In this blog post, we’re going to discuss 5 WordPress plugins that can help your conversion rate.
Let’s get started.
What is a WordPress Plugin?
A WordPress plugin is a piece of software that performs a specific function. Whatever function you’re looking for, there will most likely be a WordPress plugin for it.
According to HelloBar, 98% of visitors leave a website without taking further action. The WordPress plugin aims to help you minimize that percentage.
HelloBar allows users to create pop-ups for free. First, you have to create an account on their official website. You can then go ahead and install the WordPress plugin on your website.
Users can create and design pop-ups without professional assistance. They can select a goal depending on what type of leads they want a pop up to generate. Goals include promoting a sale, talking to visitors, growing a mailing list, getting Facebook likes and more.
Digital marketing expert Neil Patel uses HelloBar on his blog. Before visitors leave, an exit pop-up appears. It offers users valuable information and gives him one more chance to collect their email address.
Push notifications are messages that allow you to contact users even after they leave your website. Once users agree to receive notifications, they will see updates from you. You can use them to promote sales, important news and more.
If you are unsure how to get started with push notifications, give SendPulse a try.
SendPulse is a free WordPress plugin that lets you notifications to users. After you install and activate it, users will see a prompt that asks if they want to receive notifications from you. It works with most browsers including Google Chrome, Safari and Mozilla Firefox.
You can even customise notifications depending on the user’s location and other details. If users live in different timezones, you can send notifications during times when they are most likely to see them.
SEO may sound daunting, especially if you’re busy and do not have the time or resources to learn. However, you need it if you want the content you spend so much effort to get found.
Yoast SEO is the perfect WordPress plugin for SEO beginners. After you install it, you will see a rectangular box whenever you create or edit a blog post.
The box will have fields that let you enter a page title, meta description, and keyword of choice. Yoast SEO will take over from there, ensuring search engines find the information you entered.
It also grades how “SEO-friendly” your content is. For example, it will highlight if you used your keyword too much which can be a red flag for search engines.
Whether you are an SEO beginner or expert, Yoast SEO can definitely spot things you’ve overlooked.
Gartner predicts that people will communicate with bots more than their spouse by 2020. This number tells you that chatbots are on the rise. You need to start using them to stay ahead of–or even keep with–your competitors.
Forms are the most popular way to collect information from users, but there is no denying that chatbots are more interactive. You can ask for user information like names and email addresses in a more engaging manner.
Integrating a chatbot into your website may sound difficult, but you can easily accomplish it with the right WordPress plugin.
Collect.chat is “the easiest way to add a chat interface” to your website. This free WordPress plugin lets you create a chatbot with a drag and drop bot builder. You can choose from over 50 templates.
W3 Total Cache
Back in mid-2018, Google rolled out its Speed Update. The update made page speed a major factor in mobile search engine results.
If two websites write equally excellent blog posts, the faster website will have better chances of ranking higher in search engines. You now need to pay special attention to your website speed if you want to compete in the digital space.
W3 Total Cache is a free WordPress plugin that speeds up your website through caching. In a nutshell, caching stores data so users won’t have to reload images and other files when they visit your website again.
If you want to improve your conversion rate, you need to use the tools at your disposal. This includes WordPress plugins which are quite easy to install.
Cornerstone Digital is a web development company in Sydney. We’d be glad to help improve your conversion rate. Call us on (02) 8211 0668 or email us at [email protected]
A self-professed book and digital marketing nerd, Darlyn Herradura focuses on building trust between customers and businesses with the written word. She understands that creating valuable content is the best way to get found online and happily spends her time doing that.