Topic: Case Studies

The first time you visit a website, within 3-seconds, you’ll form an opinion. Is it professional? Is it trustworthy? What about the quality of the images or is it cluttered? Occasionally, this conclusion will be changed as you revisit the website in the future. But most of the time, this first impression is set in…

HosPortal is an Australian software company that helps healthcare professionals provide better patient care. They have two products, namely HosPortal Roster and HosPortal Connect. HosPortal Roster is a medical rostering software. It ensures all medical staff are aware of their schedules at all times, allowing a medical facility to provide better patient care than ever.…

The Sultana Bran Hockey One League is Australia’s emerging national field hockey league. The league is composed of seven teams, each one with corresponding men’s and women’s teams. They’re expected to play games across Australia. The Problem The Sultana Bran Hockey One League is a completely new league. They needed to launch a website that…

Transocean is an expert in providing capital and strategic solutions to business owners. With their innovative approach, they’ve added value to businesses across different industries in Australia and all over the world. Their services include capital raising and corporate finance and advisory. They’ve worked with clients on a global scale including Amadeus Group, Cheetah Resources…

Established in 1986, MagTek is a world leader in electronic transaction technology. They produce card readers and cheque scanners, ensuring merchants all over the world process quick and secure transactions. In today’s modern world, users are expecting reliable transactions that take less than a minute. This is why MagTek has ventured into creating devices that…

Before we start I would like you to watch this video, it only lasts for one minute and if you don’t watch it, you will miss the point about how banner blindness impacts you:       This is a classic experiment that has been performed over and over and the result is astounding.  Do…