Topic: Conversion Optimisation

Are you finding it difficult to improve your conversion rate? An ineffective call to action might be the answer to your problem. Do you want to collect more email addresses? Do you want more people to subscribe to your newsletter? Whatever your end goal is, a well-crafted call to action can help you achieve it.…

If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…

One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

Now that the majority of web traffic comes from mobile devices, we need to ensure our websites are optimised for mobile users. If we need even more reason to optimise for mobile users, Google has stated that it is moving towards mobile-first indexing, meaning that it will soon use the mobile experience to determine its…

Enlisting the help of a website copywriter is probably the first step for most — one who fully understands what makes web copy work, how it differs from ‘ordinary’ copy and why it needs its own specialised approach. We see this mistake time and again. Website owners writing their own copy just because they can.…