Topic: Conversion Optimisation

It takes skill, talent and an aesthetic eye for good web design, but it also takes a keen knowledge of how people learn and absorb information. This is because without a good understanding of how to engage your visitors, you can overwhelm them with too much information and turn them away. As a business owner,…

If users leave your website without viewing more than one webpage, improving your conversion rate could be difficult. A high bounce rate could prove to be damaging to your conversion rate. The more users leave your website before viewing another page, the fewer chances you have to convince them to do business with you. In…

Chatbots are the future of customer support. According to a recent survey, 67% of consumers worldwide have interacted with chatbots to receive customer support. If you pair chatbots with Facebook, the biggest social media platform in the world, you can get great results. The platform has over a billion users across the globe, and the…

Everyone measures success in their lives differently, but if you have a website, knowing what you should measure and monitor can mean the difference between success and failure. There are some fundamental metrics that you should monitor and know what they mean – ignore these at your peril. The web moves at light speed so the quicker you identify problems…

Doing business online is more competitive than ever. More businesses are shifting their focus to digital marketing which means it’s harder to get seen on both Google Ads and search engine results pages. According to a recent survey, 60% of online marketers consider analysing customers journeys to improve conversion rates an important part of their…

Your website is your online headquarters. If potential clients find you for the first time through your website, it will set the tone for how they view you and your business in general. Needless to say, you want their first impression to be positive. According to a recent survey, it takes 0.5 seconds for users…