Topic: Conversion Optimisation

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    5 Ways to Improve Your Checkout Conversion Rate

    Checkout conversion rate is one of the best ways to measure your online business’s performance. It literally lets you know how much customers are paying for their purchases when they reach the last stage of the shopping process.  But all too often, businesses don’t realize how easy it is to increase their checkout conversion rate,…

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    How to Design a Landing Page That Actually Converts

    Landing pages are the first step in the sales funnel, regardless of whether you’re trying to sell a product or service. The goal of a landing page is to generate leads and convert them into customers.  Many companies have failed at creating landing pages that don’t convert properly. Here’s how to design a landing page…

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    Top SEO KPIs and Metrics You Need to Keep an Eye On

    You’ve set up your SEO campaign. You know what search queries you want to target, as well as your business goals. You’ve started implementing SEO tactics in your day-to-day marketing activities. You’ve got content ready to go, and have even started promoting it.  But how are you actually doing? Are you hitting your KPI’s? Is…

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    What is a Chatbot (And How it Can Improve User Experience)

    If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…

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    Web Design – The Importance of Visual Weight and Direction

    We all know that different elements of a website attract our eye and invoke positive or negative responses. Some visual elements of a website encourage us to explore further and others are so distracting that we might leave the website and look elsewhere. From a visual point of view there are two elements in web…

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    5 Best Lead Generation WordPress Plugins

    Lead generation is the process of attracting interest and making sales using nothing more than a website.  A lead generator focuses on factors such as traffic, conversion rates, and sales to figure out the right combination of marketing efforts to stand out in the digital market. The objective of all lead generators is to sell…

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