Topic: Conversion Optimisation

In the world of digital marketing, there are two distinct landscapes: Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While the ultimate goal is to connect with customers, the strategies and approaches for each type vary significantly.  In this blog post, we’ll explore the key differences between B2B and B2C marketing and share strategies for success in…

Content marketing is one of the best ways to generate leads and conversions for your business. But, if done incorrectly, you can find yourself with a lot of effort and very little reward. To make sure this doesn’t happen to you, here are 5 ways to maximise the ROI of your content marketing. Create a…

Bot traffic is a type of traffic that has been created to perform specific actions on a website. It can be used for sending emails, posting blog articles, commenting on social media sites, and much more. In this blog post, we’re going to discuss the different types of bots along with the impact they could…

Checkout conversion rate is one of the best ways to measure your online business’s performance. It literally lets you know how much customers are paying for their purchases when they reach the last stage of the shopping process.  But all too often, businesses don’t realize how easy it is to increase their checkout conversion rate,…

Landing pages are the first step in the sales funnel, regardless of whether you’re trying to sell a product or service. The goal of a landing page is to generate leads and convert them into customers.  Many companies have failed at creating landing pages that don’t convert properly. Here’s how to design a landing page…

You’ve set up your SEO campaign. You know what search queries you want to target, as well as your business goals. You’ve started implementing SEO tactics in your day-to-day marketing activities. You’ve got content ready to go, and have even started promoting it.  But how are you actually doing? Are you hitting your KPI’s? Is…