Topic: Conversion Optimisation

A well-planned content calendar is essential for digital marketing success. It provides you with a bird’s eye view of everything you need to prepare for in advance. You know what to write when to write it, and you can also prepare media like photos and videos ahead of time. With a content calendar, you will…

Creating an effective About page can be difficult. It has to serve several purposes. These include convincing potential clients to do business with you, showing your brand mission and vision, and so much more. On top of all that, it has to be short and to the point. So, how exactly do you create an…

Are you finding it difficult to improve your conversion rate? An ineffective call to action might be the answer to your problem. Do you want to collect more email addresses? Do you want more people to subscribe to your newsletter? Whatever your end goal is, a well-crafted call to action can help you achieve it.…

If you spend time online, you have most likely encountered a chatbot. They are becoming more popular than ever due to their convenience and ease-of-use. In fact, a recent survey discovered that 40% of millennials say that interact with chatbots daily. The number is expected to rise as more people gain access to the Internet.…

One of the main purposes of any website is to help improve the owner’s bottom line – whether to directly encourage sales, donations or advertising bookings. In order for your website to make money, it has to be able to convert your visitors. This means getting them to consciously carry out an action on your…

The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…