Topic: Conversion Optimisation

We all know that different elements of a website attract our eye and invoke positive or negative responses. Some visual elements of a website encourage us to explore further and others are so distracting that we might leave the website and look elsewhere. From a visual point of view there are two elements in web…

Lead generation is the process of attracting interest and making sales using nothing more than a website.  A lead generator focuses on factors such as traffic, conversion rates, and sales to figure out the right combination of marketing efforts to stand out in the digital market. The objective of all lead generators is to sell…

Digital marketing is necessary if you want to find potential clients online. There’s no denying that it could take up plenty of time–time that you could use to focus on providing better products or services. To make the entire process more efficient, you could start utilising marketing automation tools. There are plenty of marketing automation…

Creating an effective About page can be difficult. It has to serve several purposes including convincing potential clients to do business with you and showing your brand mission and vision. On top of all that, it has to be short and to the point. So, how exactly do you create an ideal page for your…

The first time you visit a website, within 3-seconds, you’ll form an opinion. Is it professional? Is it trustworthy? What about the quality of the images or is it cluttered? Occasionally, this conclusion will be changed as you revisit the website in the future. But most of the time, this first impression is set in…

One of the most effective ways of getting your content in front of your target audience is content marketing. But what is it? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer…