Topic: Online Advertising
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3 Tips for Increasing Social Media Engagement
April 13, 2020keep readingSocial media platforms may come and go, but one thing is clear. Social media marketing is here to stay. According to a recent survey, there are currently 3.5 billion social media users worldwide. The number is expected to grow as more people gain access to the Internet. If the previous survey isn’t enough to convince…
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Digital Marketing in the Time of Coronavirus COVID-19
March 23, 2020keep readingThe entire world has been hit by the Coronavirus. When you go online, you’ll most likely see news updates showing you the latest statistics and telling you to stay home. We’re sad to say that this has affected businesses worldwide, and we can only speculate as to how and when it will end. As a…
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The Difference Between Facebook Ads and Google Ads
February 10, 2020keep readingGoogle and Facebook have dominated the world of Internet marketing in recent years. They’ve become the go-to for businesses who want to drive traffic to their respective websites and make more sales. According to a recent study, 91% of users start open a search engine as soon as they go online. Another study states that…
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Your Guide to Conversational Marketing
December 9, 2019keep readingGet your digital marketing strategies in order as 2020 draws nearer. Stay up-to-date on the latest digital marketing trends and identify which ones could be great for your business. Conversational marketing is predicted to be one of the biggest trends in digital marketing. It allows you to connect with consumers on a personal level, increasing…
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Digital Marketing Trends You Should Know for 2020
December 2, 2019keep readingDigital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…
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The 7 Worst Facebook Marketing Mistakes You Want to Avoid
July 2, 2018keep readingWith billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence. It’s such a shame that people get Facebook marketing wrong most of the time. They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their…