Topic: Online Advertising

The entire world has been hit by the Coronavirus. When you go online, you’ll most likely see news updates showing you the latest statistics and telling you to stay home. We’re sad to say that this has affected businesses worldwide, and we can only speculate as to how and when it will end. As a…

Google and Facebook have dominated the world of Internet marketing in recent years. They’ve become the go-to for businesses who want to drive traffic to their respective websites and make more sales. According to a recent study, 91% of users start open a search engine as soon as they go online. Another study states that…

Get your digital marketing strategies in order as 2020 draws nearer. Stay up-to-date on the latest digital marketing trends and identify which ones could be great for your business. Conversational marketing is predicted to be one of the biggest trends in digital marketing. It allows you to connect with consumers on a personal level, increasing…

Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

With billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence. It’s such a shame that people get Facebook marketing wrong most of the time. They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their…

In April, it was announced that British firm Cambridge Analytica had harvested information illegally from tens of millions of Facebook users since 2013. Facebook knew about it and did nothing. CEO, and founder of the social media giant, Mark Zuckerberg, released a statement apologizing for the breach of trust, and explained that Facebook was still…