Topic: Online Advertising

Google and Facebook have dominated the world of Internet marketing in recent years. Their advertising platforms have become the go-to for businesses who want to drive traffic to their respective websites and make more sales. According to a recent study, 91% of users start open a search engine as soon as they go online. Another…

Social media platforms may come and go, but one thing is clear. Social media marketing is here to stay. According to a recent survey, there are currently 3.5 billion social media users worldwide. The number is expected to grow as more people gain access to the Internet. If the previous survey isn’t enough to convince…

The entire world has been hit by the Coronavirus. When you go online, you’ll most likely see news updates showing you the latest statistics and telling you to stay home. We’re sad to say that this has affected businesses worldwide, and we can only speculate as to how and when it will end. As a…

Get your digital marketing strategies in order as 2020 draws nearer. Stay up-to-date on the latest digital marketing trends and identify which ones could be great for your business. Conversational marketing is predicted to be one of the biggest trends in digital marketing. It allows you to connect with consumers on a personal level, increasing…

Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

With billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence. It’s such a shame that people get Facebook marketing wrong most of the time. They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their…