Topic: Online Advertising

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    Your Guide to Conversational Marketing

    Get your digital marketing strategies in order as 2020 draws nearer. Stay up-to-date on the latest digital marketing trends and identify which ones could be great for your business. Conversational marketing is predicted to be one of the biggest trends in digital marketing. It allows you to connect with consumers on a personal level, increasing…

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    Digital Marketing Trends You Should Know for 2020

    Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

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    The 7 Worst Facebook Marketing Mistakes You Want to Avoid

    With billions of active daily users from all over the world, Facebook is undoubtedly the most powerful social media platform in existence. It’s such a shame that people get Facebook marketing wrong most of the time. They post status updates and photos without seeing any engagement. Even worse, some businesses spend money to boost their…

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    Should Businesses Quit Facebook Advertising Over the Cambridge Analytica Scandal?

    In April, it was announced that British firm Cambridge Analytica had harvested information illegally from tens of millions of Facebook users since 2013. Facebook knew about it and did nothing. CEO, and founder of the social media giant, Mark Zuckerberg, released a statement apologizing for the breach of trust, and explained that Facebook was still…

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    LinkedIn – The Ad Network So Many People Overlook

    LinkedIn has been the quiet achiever of social networks. It doesn’t get the attention that Facebook, Twitter, or Instagram gets but it has been growing steadily whilst Twitter and others have stagnated. According to Social Media News, LinkedIn now ranks 6th in Australia with about 8 million registered users and over 4 million monthly active…

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    Facebook Advertising – What It Offers

    Facebook is the largest social network in the world. It’s helped over a billion people connect to each other, communities and businesses. It’s a great way to see what’s happening with your connections and one of the best ways to kill time, whether it be a few minutes or a few hours. With so many…

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