Topic: Search Engine Optimisation

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    3 Free SEO Tools That Will Supercharge Your Google Search Rankings

    Most search optimization experts can agree any online business needs to have a strong SEO campaign in place. One of the most important components of an effective SEO campaign is ensuring your content is search engine friendly. Search engines can determine if content is optimized or relevant for the intent of the search queries by…

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    5 Features Every Website Must Have

    As your online headquarters, your website often serves one function–to turn first-time visitors into actual customers. To serve this function, it needs several features that help convince users to purchase something, sign up for a newsletter, etc. You might think these “necessary” features may differ depending on your niche and target audience. However, we believe…

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    3 Ways to Earn High-Quality Backlinks (And Why They’re Important)

    When people hear of SEO, keywords are the first thing they think of. Backlinks often fall by the wayside which shouldn’t be the case. According to Andrew Lipattsev, Google’s Partner Development Manager, backlinks are just as important. Google considers them a major factor when determining search engine rankings. This means targeting the right keywords is…

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    How to Write Product Descriptions That Attract Users and Search Engines

    If you’d like to improve your conversion rate, you need to write product descriptions that attract both users and search engines. Depending on a host of factors like age and location, people may use different keywords to look for things online. You need to know what these keywords are, so that you can lead your…

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    How to Increase Your Website’s Domain Authority

    Domain Authority (DA) is an important factor developed by Moz that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to…

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    5 Reasons Why Google My Business Reviews are Important

    Before deciding to purchase a product or hire a service provider, most people often turn to reviews both online and offline. In fact, according to a recent survey, 82% of consumers read online reviews for local businesses. People believe they’re getting honest opinions from online reviews about what products or services are truly like, helping…

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