Topic: Search Engine Optimisation

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    3 Free Google Chrome Extensions for Better SEO

    SEO isn’t an instant thing. It could take months before your efforts bear fruit, but the results will be more than worth it. According to a recent survey, SEO can increase your conversion rate by 14.6%–if done correctly. On top of SEO taking time, there are plenty of factors and tasks involved. Keyword research, link…

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    Shopify SEO 2020: How to Optimise Your Ecommerce Store for Better Rankings

    Do you want to improve your Shopify store’s SEO rankings and find more customers online? It’s no secret that Shopify is a leading eCommerce platform. According to a recent survey, merchants have processed more than a billion orders on the platform with sales amounting to more than $55 billion. The platform is already powerful by…

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    Ecommerce SEO: How to Start Doing Keyword Research

    94% of people go to a search engine as soon as they go online. This number includes potential customers who are looking for the very thing your eCommerce store offers. You need SEO to ensure that these potential customers are led to your website, not to your competitor’s. But how do you even start driving…

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    SEO vs PPC: Everything a Beginner Should Know

    If you’ve dipped a toe in the digital marketing pool, you’ve most likely heard of SEO (Search Engine Optimisation) and PPC (Pay Per Click) marketing. Done right, both SEO and PPC can get the results you want. They can boost traffic, leading to more conversions and sales. However, the question is, which one might work…

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    3 SEO Trends You Should Know in 2020

    SEO is one of the most dynamic elements of digital marketing. It is ever-changing, and if you fail to keep up, you can get left behind by competitors. To continue getting found by potential customers online, you need to keep up with its changes and apply them to your website. In this blog post, we’re…

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    Digital Marketing Trends You Should Know for 2020

    Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

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