Topic: Search Engine Optimisation

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    SEO vs PPC: Everything a Beginner Should Know

    If you’ve dipped a toe in the digital marketing pool, you’ve most likely heard of SEO (Search Engine Optimisation) and PPC (Pay Per Click) marketing. Done right, both SEO and PPC can get the results you want. They can boost traffic, leading to more conversions and sales. However, the question is, which one might work…

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    3 SEO Trends You Should Know in 2020

    SEO is one of the most dynamic elements of digital marketing. It is ever-changing, and if you fail to keep up, you can get left behind by competitors. To continue getting found by potential customers online, you need to keep up with its changes and apply them to your website. In this blog post, we’re…

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    Digital Marketing Trends You Should Know for 2020

    Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

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    3 WordPress Tips and Tricks for Better Blogging in 2020

    There is no denying that WordPress is the most popular Content Management System (CMS) online. WordPress owns a whopping 50-60% of the global CMS market, and its number of users continues growing daily. It is used by prominent companies and media outlets, including the New York Observer, NBC, Spotify, and more. If you and your…

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    Everything You Should Know About Link Building Before 2020

    Knowing about link building is vital if you do business online. Some people make the mistake of associating search engine optimisation simply with keywords. Link building is another major factor that can give your search engine rankings a boost. In this blog post, we’re going to discuss everything you need to know about link building…

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    3 Easy Ways to Build Links Without New Content

    Link building requires plenty of time and effort. It requires you to continuously create new content that appeals to both users and search engines. But what if you could build links without new content? You could gain more links and focus on content quality instead of quantity. In this blog post, we’ll discuss strategies you…

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