Topic: Search Engine Optimisation

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    How to Improve Your Rankings with SEO Copywriting

    Done right, SEO copywriting generates leads and increases revenue for businesses. It’s one of the most important skills to have when marketing your business online. You’re not simply writing for search engines, leaving users out of the equation. You’re combining extensive research with content that tugs at people’s emotions. This blog post will tell you…

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    Google’s E-A-T Algorithm Update (And Why it’s Important to You)

    Being an authority in your field is vital in real life. People know how much knowledge and experience you have. They trust what you say and are more willing to do business with you. The same concept rings true when doing business online. Google proved this when they rolled out their E-A-T algorithm update in…

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    How to Use Long Tail Keywords to Drive Traffic to Your Website

    Ranking for a keyword is harder than ever. More people create more content than ever. The number is only expected to rise as more people gain Internet access. Long tail keywords may be the answer to this problem. They can drive organic traffic to your website and let you target potential customers who’re looking for…

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    How to Perform a Quick SEO Audit on Your Website

    Conducting an SEO audit may sound intimidating, especially for non-experts. You have so much jargon to sift through and strategies to implement. In all honesty, you may be unable to conduct an SEO audit the way an expert does. You can, however, get the ball rolling. In this blog post, we’re going to discuss what…

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    The Business Owner’s Guide to Keyword Research for SEO

    When doing business online, you’re bombarded with information about SEO. Articles teach you how to rank for your target keywords along with mistakes to avoid. The question is, how do you even find the right keywords? This is where keyword research comes into play. Before you even think of rising in search engine results pages…

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    3 Ways to Earn High-Quality Backlinks (And Why They’re Important)

    When people hear of SEO, keywords are the first thing they think of. Backlinks often fall by the wayside which shouldn’t be the case. According to Andrew Lipattsev, Google’s Partner Development Manager, backlinks are just as important. Google considers them a major factor when determining search engine rankings. This means choosing the right keywords is…

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