Topic: Search Engine Optimisation

URLs are crucial to SEO. If you want people to find your content, then you have to make sure that the URLs you use help people find what they’re looking for. There is a lot of information out there on how to structure URLs for SEO. However, it can be over-complicated and confusing at times.…

Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

Most search optimization experts can agree any online business needs to have a strong SEO campaign in place. One of the most important components of an effective SEO campaign is ensuring your content is search engine friendly. Search engines can determine if content is optimized or relevant for the intent of the search queries by…

As your online headquarters, your website often serves one function–to turn first-time visitors into actual customers. To serve this function, it needs several features that help convince users to purchase something, sign up for a newsletter, etc. You might think these “necessary” features may differ depending on your niche and target audience. However, we believe…

When people hear of SEO, keywords are the first thing they think of. Backlinks often fall by the wayside which shouldn’t be the case. According to Andrew Lipattsev, Google’s Partner Development Manager, backlinks are just as important. Google considers them a major factor when determining search engine rankings. This means targeting the right keywords is…

If you’d like to improve your conversion rate, you need to write product descriptions that attract both users and search engines. Depending on a host of factors like age and location, people may use different keywords to look for things online. You need to know what these keywords are, so that you can lead your…