Topic: Search Engine Optimisation

There is no denying that WordPress is the most popular Content Management System (CMS) online. WordPress owns a whopping 50-60% of the global CMS market, and its number of users continues growing daily. It is used by prominent companies and media outlets, including the New York Observer, NBC, Spotify, and more. If you and your…

As the year draws to a close, you might want to consider how to keep your website fresh. Digital marketing is so dynamic. Almost every month, Google rolls out a new update. Your competitors are also coming up with new strategies to bring in more potential clients. To avoid getting left behind, you need to…

Since the year is almost over, it’s time to make sure that your website is ready to make a great first impression to potential and returning customers in 2021. Your website is your online headquarters. It represents your business in the digital space, and it can help a potential customer decide if they’ll do business…

Everyone measures success in their lives differently, but if you have a website, knowing what you should measure and monitor can mean the difference between success and failure. There are some fundamental metrics that you should monitor and know what they mean – ignore these at your peril. The web moves at light speed so the quicker you identify problems…

To get the best results from your Search Engine Optimisation (SEO) efforts, you need to pay attention to several ranking factors. These factors all help search engines achieve their main goal–to provide the best information to users as quickly and smoothly as possible. You can think of SEO as a wheel. It’s composed of several…

If you do even a bit of digital marketing, you’ve most likely heard that content is king at one point or another. Content can come in many forms, but blog posts currently remain the most popular option. Not everyone has the tools to create infographics, take beautiful photos, or record videos. However, most of us…