Topic: Strategy

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

Your landing page is the online version of a first impression–your chance to tell potential clients who you are and what you do. A well-crafted landing page can greatly impact your conversion rate. It filters out people who may not be your target audience and convinces potential clients to continue reading. Marketing Sherpa says that…

To get found online, creating good content is not enough. You have to create something better than what is already ranking in SERPs. According to a recent survey, 84.5% of US companies with at least 100 employees will use digital marketing strategies. This means the competition is fiercer than ever. Your “good” blog posts will…

Some digital marketing strategies boost your SEO while others build brand awareness. Content marketing does both. Done right, content marketing can lure ideal customers to your website and convince them to do business with you. In fact, 72% of marketers say that content marketing increases a business’s number of leads. In this blog post, we’re…

If you want to do business online, reducing your bounce rate is critical. The longer users stay on your website, the more chances you have to win them over. Bounce rates affect your conversion rate more than other factors. All the effort you put on your website will go to waste if users leave right…

With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…