Topic: Strategy

Digital marketing is ever-changing. If you don’t want to get left behind by competitors in the digital space, you need to determine which of the latest trends could do wonders for your business. These trends could often be a double-edged sword. If you’re unaware of them, they could render existing strategies useless. However, you might…

For optimum online success, Conversion Rate Optimisation (CRO) and content marketing need to work hand-in-hand. With Conversion Rate Optimisation, you implement strategies to meet a specific goal. These goals can include generating leads, increasing newsletters subscribers, or encourage people to download a freebie. You then test your strategies, using the data you gain to improve…

People – as both consumers and employees – keep about 10 promotional products at any one time, including pens, T-shirts, tote bags and drinkware, that they like and use for an average of between six to eight months in their homes and offices. The longer a person keeps a product branded with your company name…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

Your landing page is the online version of a first impression–your chance to tell potential clients who you are and what you do. A well-crafted landing page can greatly impact your conversion rate. It filters out people who may not be your target audience and convinces potential clients to continue reading. Marketing Sherpa says that…

To get found online, creating good content is not enough. You have to create something better than what is already ranking in SERPs. According to a recent survey, 84.5% of US companies with at least 100 employees will use digital marketing strategies. This means the competition is fiercer than ever. Your “good” blog posts will…