Topic: Strategy

People – as both consumers and employees – keep about 10 promotional products at any one time, including pens, T-shirts, tote bags and drinkware, that they like and use for an average of between six to eight months in their homes and offices. The longer a person keeps a product branded with your company name…

“Can you just knock us up a quick logo? We just need to get something out there and developing a full brand isn’t really important right now.” Yawn! I’ve heard that a lot over the years. And not always from start-ups or SMEs. Occasionally organisations who should know better, forget what’s important. Failing to take seriously the…

Your landing page is the online version of a first impression–your chance to tell potential clients who you are and what you do. A well-crafted landing page can greatly impact your conversion rate. It filters out people who may not be your target audience and convinces potential clients to continue reading. Marketing Sherpa says that…

To get found online, creating good content is not enough. You have to create something better than what is already ranking in SERPs. According to a recent survey, 84.5% of US companies with at least 100 employees will use digital marketing strategies. This means the competition is fiercer than ever. Your “good” blog posts will…

Some digital marketing strategies boost your SEO while others build brand awareness. Content marketing does both. Done right, content marketing can lure ideal customers to your website and convince them to do business with you. In fact, 72% of marketers say that content marketing increases a business’s number of leads. In this blog post, we’re…

If you want to do business online, reducing your bounce rate is critical. The longer users stay on your website, the more chances you have to win them over. Bounce rates affect your conversion rate more than other factors. All the effort you put on your website will go to waste if users leave right…