Topic: Strategy
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Top SEO KPIs and Metrics You Need to Keep an Eye On
March 7, 2022keep readingYou’ve set up your SEO campaign. You know what search queries you want to target, as well as your business goals. You’ve started implementing SEO tactics in your day-to-day marketing activities. You’ve got content ready to go, and have even started promoting it. But how are you actually doing? Are you hitting your KPI’s? Is…
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Your Quick Guide to Marketing on LinkedIn
November 15, 2021keep readingIf you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. LinkedIn is for B2B marketing, and it’s a terrific…
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Boosting your SEO with AMP optimised pages
May 24, 2021keep readingEver since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…
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The 3 Second Test for Your Website
May 10, 2021keep readingThe first time you visit a website, within 3-seconds, you’ll form an opinion. Is it professional? Is it trustworthy? What about the quality of the images or is it cluttered? Occasionally, this conclusion will be changed as you revisit the website in the future. But most of the time, this first impression is set in…
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Why You Need a Strategy for Your Content Marketing
March 8, 2021keep readingOne of the most effective ways of getting your content in front of your target audience is content marketing. But what is it? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer…
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5 Marketing Trends That Are Coming Back
February 8, 2021keep readingIn recent times, some old marketing trends we thought would never see the light of day again have made a fresh appearance. These trends originally grew stale as modern digital trends emerged and older ones evolved. Now, they’re popular again in 2018. Examples include direct email, physical marketing, print media, testimonials and silent videos. If…