Topic: Strategy

Your landing page is the online version of a first impression–your chance to tell potential clients who you are and what you do. A well-crafted landing page can greatly impact your conversion rate. It filters out people who may not be your target audience and convinces potential clients to continue reading. Marketing Sherpa says that…

To get found online, creating good content is not enough. You have to create something better than what is already ranking in SERPs. According to a recent survey, 84.5% of US companies with at least 100 employees will use digital marketing strategies. This means the competition is fiercer than ever. Your “good” blog posts will…

Some digital marketing strategies boost your SEO while others build brand awareness. Content marketing does both. Done right, content marketing can lure ideal customers to your website and convince them to do business with you. In fact, 72% of marketers say that content marketing increases a business’s number of leads. In this blog post, we’re…

If you want to do business online, reducing your bounce rate is critical. The longer users stay on your website, the more chances you have to win them over. Bounce rates affect your conversion rate more than other factors. All the effort you put on your website will go to waste if users leave right…

With the rise of social media platforms, email marketing might sound old-fashioned. People tweet and post on Instagram. Does anyone still reach potential customers via email? The answer is a resounding yes. According to a recent Campaign Monitor survey, there are currently 3.7 billion email users in the world. The number is expected to rise…

If you do business online, you see a lot of articles about the importance of marketing on Twitter, Facebook, Instagram and so forth. We rarely hear about LinkedIn marketing which is a huge mistake. Focusing your resources on LinkedIn marketing could do wonders for generating leads. According to LinkedIn, the platform generates more leads for…