Topic: Strategy

One of the most effective ways of getting your content in front of your target audience is content marketing. But what is it? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer…

In recent times, some old marketing trends we thought would never see the light of day again have made a fresh appearance. These trends originally grew stale as modern digital trends emerged and older ones evolved. Now, they’re popular again in 2018. Examples include direct email, physical marketing, print media, testimonials and silent videos. If…

Domain Authority (DA) is an important factor developed by Moz that helps determine how your website will rank in search engines. Domain Authority scores range from 1 to 100; the higher your domain authority score, the better your website will fare in search engine result pages (SERPs). It therefore follows that if you intend to…

Before deciding to purchase a product or hire a service provider, most people often turn to reviews both online and offline. In fact, according to a recent survey, 82% of consumers read online reviews for local businesses. People believe they’re getting honest opinions from online reviews about what products or services are truly like, helping…

If you write blog posts about a specific topic on a regular basis, you could quickly run out of ideas. You might start to feel like you’re writing about the same things over and over. Coming up with a new perspective could also be difficult, especially since it feels like everyone’s already thought of and…

Increasing your website traffic could benefit your business in several ways. More traffic could improve your search engine rankings because it tells search engines that people find your content valuable. It could also improve sales since more potential customers will find you. But how do you even begin to drive more traffic to your website?…