Topic: Uncategorized

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with customers. One such innovation that has taken the marketing world by storm is the use of chatbots, powered by artificial intelligence (AI), to facilitate conversational marketing.  But what exactly are chatbots, and how do they enhance customer engagement? Let’s break it…

Keyword rankings are one of the most important metrics for search engine optimization. If you’re not ranking high on Google, people won’t be able to find your site. That’s why it’s so important to understand how your competitors are performing. Analyse Your Competitors’ Most Successful Pages You can use this information to improve your own…

Local SEO is an increasingly competitive landscape, and the changes made by Google over the years have made local SEO increasingly complex. Many local businesses fail to take advantage of local SEO because they don’t understand the potential impact it could have on their business or simply choose to ignore it. There are some great…

For many, welcoming in a new year is like starting with a clean slate. It provides us with the opportunity to step back and examine the previous year’s successes and failures. Were there things you could have done to reach more customers? Is there something you can do to ensure growth in 2019? As your…

We all know that call-to-actions are meant to encourage website visitors to take a required action. It is one of the techniques involved in conversion optimisation and it is a win-win situation. The visitor receives something they value and we in turn, have a new customer or subscriber. The problem is that call-to-actions don’t always…

Error pages or 404 errors are the bane of every business owner. Every time you delete a page, change your navigation or someone follows a broken link, a 404 error is generated. From a web development point of view, each time this occurs its best to go into your webmaster tools and tell Google that…