Topic: Useful Tools

Lead generation is the process of attracting interest and making sales using nothing more than a website.  A lead generator focuses on factors such as traffic, conversion rates, and sales to figure out the right combination of marketing efforts to stand out in the digital market. The objective of all lead generators is to sell…

Digital marketing is necessary if you want to find potential clients online. There’s no denying that it could take up plenty of time–time that you could use to focus on providing better products or services. To make the entire process more efficient, you could start utilising marketing automation tools. There are plenty of marketing automation…

Ever since Google introduced mobile-friendliness into their ranking algorithm in 2015, most business owners know that they need to ensure that their website is mobile friendly. It is fair to say that internet users want web pages to open quickly on their mobile browsers, within 3 seconds, or they will abandon their search and move…

When we visit a website, our connection with the server may be vulnerable to interception or tampering. When that happens, your data becomes compromised too. It’s all too common for an attacker to pose as a trustworthy party and trick you into giving up sensitive information like your username and password, your credit card number,…

Brand monitoring isn’t optional for any brand that wants to be successful. Regardless of whether you’re in the first few months of operation or you’ve been around for years, monitoring what your customers are saying about your brand online can help you craft a better user experience that will keep them coming back. To get…

Chatbots are the future of customer support. According to a recent survey, 67% of consumers worldwide have interacted with chatbots to receive customer support. If you pair chatbots with Facebook, the biggest social media platform in the world, you can get great results. The platform has over a billion users across the globe, and the…