Topic: Useful Tools

SEO isn’t an instant thing. It could take months before your efforts bear fruit, but the results will be more than worth it. According to a recent survey, SEO can increase your conversion rate by 14.6%–if done correctly. On top of SEO taking time, there are plenty of factors and tasks involved. Keyword research, link…

Successful digital marketing in 2020 is no easy feat. You need to stay on top of SEO trends and algorithm changes, manage social media accounts, run pay-per-click ads, send emails, and so much more. On top of everything, you need to determine if all these different tasks are truly bringing in leads. Doing everything manually…

“If you build it, they will come” is no longer applicable when you’re doing business. No matter how incredible your product or service is, people won’t find it unless you market it. You might be thinking that marketing requires time and money. You’re on a tight budget. You don’t have time for every new marketing…

Your website has all the elements needed to turn visitors into loyal clients. Great design, speedy page speed and flawless content. All you have to do is sit back with a glass of wine and wait for your conversion rate to skyrocket. Well, not exactly. Having a great-looking website isn’t enough. You also have to…

The majority of business owners use Google Analytics to help them understand their target audience. Few business owners however, know about the attribution models that are also available, which can be a gold mine for improving ROI on marketing. To help you understand why these models are so useful for understanding your conversions, consider the…

LinkedIn has been the quiet achiever of social networks. It doesn’t get the attention that Facebook, Twitter, or Instagram gets but it has been growing steadily whilst Twitter and others have stagnated. According to Social Media News, LinkedIn now ranks 6th in Australia with about 8 million registered users and over 4 million monthly active…